Information Systems Modelling focuses on systems analysis and design. In particular, the course covers methods of and approaches to modelling information systems in organisations. The course covers five primary topics:

• Introduction to object-oriented systems
• Project planning and initiation
• Requirements analysis (i.e. requirements gathering and structuring)
• Information systems modelling (i.e. UML modelling languages)
• Information systems documentation

• The course involves interactive lectures with exercises to integrate theoretical knowledge with practical design and analysis skills.
• The e-learning platform Moodle is used throughout the course to disseminate course material and for information and discussion.
• Case studies are used to show how the course contents are related.

After successful completion of the course, students will

• know how information systems can be modelled
• know and apply basic methods of systems modelling and design (i.e. UML modelling languages)
• use systems-modelling methods to analyse, design, and implement information systems

Written exam (60min)

Internationalization Strategies

• Theoretischen Grundlagen der Internationalisierung und des Wissenschaftsfelds International Management.
• Internationale Expansionsstrategien (Motive, Marktwahl und Markteintritt) von Unternehmen unterschiedlicher Grösse und unterschiedlicher Konfiguration.
• Praxisfalle internationaler Konzerne und KMUs aus der Region.
• Internationalisierung von Start-Ups.

Negotiation Techniques

• Verhandlungstaktiken.
• Sachgerechtes Verhandeln.
• Neutrale Beurteilungskriterien.
• Optionen zum beiderseitigen Vorteil.
• Beste Alternative.
• Die Rolle der Macht beim Verhandeln.
• Internationale Verhandlungsstrategien.
• Besonderheiten des Verhandelns im interkulturellen Kontext.

Entrepreneurial Marketing & Sales

• Zentrale Ansatze, Theorien und Modelle, sowie die Hauptgebiete und Grenzen des Entrepreneurial Marketing.
• Typische Aufgaben und Instrumente des Markteintritts.
• Kernfragen der Markteintrittsstrategie.
• Timing von Markteintritten und unterschiedliche Timing-Zeitpunkte in bestimmten Marktsituationen.
• Verkaufs- und Vertriebsstrategien.
• Vertriebsprozess und -systeme.

Business Planning

• Bedeutung, Einsatzbereich und Spezifika des Business Plannings.
• Prozess und Vorgehen beim Erstellen eines Businessplan.
• Ziele des Business Plannings.
• Aufbau und Struktur eines Businessplan.
• Informationsgrundlagen des Business Plannings.
• Zentrale Anforderungen an ein Businessplan.

o Marktstrategie und Umsetzung in ein Marketingkonzept.
o Herausforderungen der Finanzierung (Finanzierungsphasen, Finanzierungsquellen, Finanzierungsprozesse und Instrumente).

• Beziehungsmanagement (Erfolgsfaktoren, Konzepte, Umsetzung).
• Implementierung und Kontrolle.

Produkt und Prototyp

• Veranschaulichung von Methoden und Instrumenten um ein Produktdesign zu erstellen.
• Entwicklung, Testung und Einholung von Kundenfeedback zum Prototyp bzw. Produkt.

Pitchdeck/Pitching & Story Telling

• Gliederung, Gestaltung und inhaltliche Ausarbeitung eines Pitchdecks.
• Vertiefung von Rhetorik- und Präsentationskompetenzen.

Erfolgreicher Abschluss des Moduls "Startup Lab 1"

Information Systems Development provides an introduction to programming including web frameworks that can be used in online environments such as e-commerce platforms or blog systems. The course covers six primary topics:

• Introduction to scripting / programming
• Software / programme development
• Web technologies and web development
• Web applications and their frameworks
• Programming using existing frameworks
• Project: Web platform

• The course involves interactive lectures with exercises to integrate theoretical knowledge with practical design and analysis skills.
• The e-learning platform Moodle is used throughout the course to disseminate course material and for information and discussion.
• Case studies are used to discuss the course contents and to train students in using the methods covered.

After successful completion of the course, students will

• memorize programming concepts and web technologies for information systems development
• develop introductory software programs (or scripts)
• assess the advantages and disadvantages of various web frameworks
• produce an online platform (e.g., website, shop, blog) using an existing web application framework

Presentations, project results; attendance is mandatory (80%)

Human-Centred Design is an approach that places people at the core of every decision point throughout the design process. Identifying, understanding and fulfilling people’s needs, desires, wishes, and goals are imperative in human-centred design. The approach is relevant to any design endeavour that aims to deliver useful products, services, and combinations of both to people as the end-users. The same applies to the design of software, mobile applications, collaboration platforms, and other information systems.

This course is designed with Information Systems students’ needs and goals in mind. Students are guided through their journey in understanding the basics of human cognition and human behaviour that are relevant to the design of information systems. They also learn several methods of human-centred design that are applicable in their projects.

• The module involves interactive lectures with exercises to integrate theoretical knowledge with critical analysis skills.
• The e-learning platform Moodle is used throughout the course to disseminate course material and for information and discussion.
• Case studies are used to discuss the course contents.
• Contemporary scientific publications from Information Systems and Human-Centred Design are discussed in class.

After successful completion of the course, students will:

• understand the basics of human cognition and human behaviour that are relevant to the design of information systems
• understand different human-centred design methods
• be able to apply the understanding and the design methods into their own design projects or illustrative cases

Compulsory reading:

• Papers and case-study materials are provided.

Written exam (60min)

Emerging IT Topics addresses recent technological trends and developments in research and business, so its content can be adapted quickly to the job market’s emerging needs. Accordingly, the course content changes from semester to semester.

• The course involves interactive seminars that integrate theoretical knowledge with analysis skills.
• The e-learning platform Moodle is used throughout the course to disseminate course materials and for information and discussion.
• Contemporary scientific publications from the fields of Information Systems and Management are discussed in class.

After successful completion of the course, students will:

• have profound knowledge of current topics in IT
• be able to assess the usefulness and potential applications of emerging IT applications
• be current on recent scientific results on emerging IT topics

Compulsory reading:

• Papers and case-study material are provided.

Written exam (60min)

Digital Entrepreneurship covers the intersection between digital technology and new venture creation, i.e., com-pany start-up activity. It addresses venture creation of digital artefacts as the core market offering (e.g., software, hardware, smart devices), digital technology as enablers of new venture creation (e.g., 3D printing, crowdfunding, platforms such as appStore), and venture creation in technology-intensive contexts (e.g., BioTech, IT Healthcare, FinTech). The course covers six primary topics:

• Forms and processes of entrepreneurship
• Business planning for new ventures
• Digital technologies as enablers and triggers for entrepreneurial activity
• Digital technologies as market offerings of emergent ventures
• Start-up activity in technology-intensive sectors

• The module combines interactive lectures with case studies and exercises to integrate theoretical knowledge with practical start-up and business planning skills.
• The e-learning platform Moodle will be used throughout the course to disseminate course material and for information and discussion.
• Case studies will be used to discuss and illustrate course contents.
• Contemporary scientific publications from Information Systems and Entrepreneurship will be discussed in class.

After successful completion of the course, students will:

• understand the fundamentals of entrepreneurship
• understand the unique challenges and opportunities of digital entrepreneurship
• understand peculiarities of digital technologies with respect to new venture emergence processes
• assess and evaluate the role of digital technologies in different phases of entrepreneurship

Written exam (60min)

• Role and Responsibility of Owners
• Practice of Right of Control for Various Actors
• Board structures and diversity
• Theory, Principles, and World-Views
• The Ethical Leader: Self-Mastery and Ethics, Mind-Sets
• Corporate Ethics: Shared Values, Professionalism (as part of Standards of Professional Conduct)

Lecture

Students …

• illustrate the role and responsibility of corporate owners
• explain the right of corporate control
• describe the problem of free riding
• understand the origins, discipline and business case of ethics
• discuss defined moments such as ethical dilemma in the corporate context
• familiarize with the standards of professionalism in particular

Data Visualisation covers techniques for creating effective data visualisations based on principles from statistics, cognitive science, and graphic design to help analysts and decision-makers understand and explore big data. The course covers eight primary topics:

• Visualising univariate and multivariate numerical data
• Visualising time series data
• Visualising geospatial data
• Visualising networked data
• Visualising high-dimensional data
• Visualising textual data
• Interactive dashboards
• Animations

• The course involves interactive lectures with exercises to integrate theoretical knowledge with practical design and analysis skills.
• The e-learning platform Moodle is used throughout the course to disseminate course material and for information and discussion.
• Real-life examples are used to show how the course content can be applied in practice.

After successful completion of the course, students will:

• understand the main concepts, theories, and methods of data visualisation
• recognise the typical challenges of visualising large and complex data sets
• be able to create graphs like bar charts, scatterplots, line charts, and heatmaps to represent various types of data sets visually
• be able to use data-visualisation methods to analyse business problems, generate possible solutions, and compare these solutions in terms of their effectiveness and efficiency

• Compulsory reading:Cairo, A. (2016). The Truthful Art: Data, Charts, and Maps for Communication. US: New Riders.

Written exam (60min)