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The Decoy Effect in Reward-Based Crowdfunding: Preliminary Results from an Online Experiment

Referenz

Tietz, M., Simons, A., Weinmann, M., & vom Brocke, J. (2016). The Decoy Effect in Reward-Based Crowdfunding: Preliminary Results from an Online Experiment. Paper presented at the 37th International Conference on Information Systems (ICIS 2016), Dublin, Ireland.

Publication Type

Beitrag in Konferenztagungsband