Social Networks Marketing and Hungarian Online Consumer Purchase Behavior: The Microeconomics Strategic View Based on IPMA Matrix

Referenz

Ebrahimi, P. S., Gholampour, A., & Fekete-Farkas, M. (2021). Social Networks Marketing and Hungarian Online Consumer Purchase Behavior: The Microeconomics Strategic View Based on IPMA Matrix. Academy of Strategic Management Journal, 20(4).

Publication Type

Beitrag in wissenschaftlicher Fachzeitschrift

Staff Members

Dr. Pejman Ebrahimi

Participating Institutions

Liechtenstein Business School Artificial Intelligence und Data Science

Original Source