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Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA

Referenz

Arbabi, F., Khansari, S. M., Salamzadeh, A., Gholampour, A., Ebrahimi, P., & Fekete-Farkas, M. (2022). Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA. Journal of Risk and Financial Management, 15(10).

Publication Type

Beitrag in wissenschaftlicher Fachzeitschrift

Staff Members

Dr. Pejman Ebrahimi

Participating Institutions

Liechtenstein Business School Artificial Intelligence und Data Science

DOI

https://dx.doi.org/10.3390/jrfm15100440