Referenz
Ebrahimi, P., Khajeheian, D., Soleimani, M., Gholampour, A., & Fekete-Farkas, M. (2023). User engagement in social network platforms: what key strategic factors determine online consumer purchase behaviour? Economic Research-Ekonomska Istraživanja, 36(1).
Publication Type
Beitrag in wissenschaftlicher Fachzeitschrift