(IT) Modern Media Communication
(IT) Modern Media Communication
Module Coordinator/Lecturers
Study Programmes
Masterstudiengang Innovative Finance (MSc IF 24)
(01.09.2024)
Project Description
This course is designed to equip MSc in Innovative Finance students with the skills and knowledge necessary to effectively use modern media communication tools. The course covers a range of communication methods including social media posts, podcasts, video podcasts, pitches, webinars, blogs, vlogs, infographics, and virtual reality presentations. Students will learn the principles behind these communication forms, their appropriate contexts, and how to utilize them to their fullest potential in the finance sector.
Key topics covered in this course include:
Key topics covered in this course include:
- Social media communication
- Podcast creation
- Video podcast production
- Effective pitching
- Webinars
- Blogging and vlogging
- Infographics
- Virtual reality presentations
Teaching Method
- Interactive lectures and discussions
- Practical workshops on content creation
- Group projects on media production
- Guest lectures from industry professionals
- Case studies and real-world examples
Learning Results
After successful completion of the course, students will
Professional competence
Methodological competence
Social competence
Personal competence
Technological competence
Professional competence
- understand modern media communication tools.
- apply communication strategies in various media.
- develop compelling pitches and presentations.
Methodological competence
- create and manage social media content.
- produce podcasts and video podcasts.
- host webinars and virtual meetings.
- design infographics and blogs.
Social competence
- engage with diverse audiences.
- collaborate in media content creation.
- evaluate communication efforts.
Personal competence
- enhance creativity in content creation.
- improve public speaking skills.
- develop confidence in using media tools.
Technological competence
- use digital tools for content creation.
- apply software for media production.
- analyse audience engagement.
Literature
- Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and - opportunities of Social Media. Business Horizons, 53(1), 59-68.
- McHugh, J. (2005). Podcasting: Introduction. The Journal of New Media, 7(2), 23-34.
- Reynolds, G. (2011). The Naked Presenter: Delivering Powerful Presentations With or Without Slides. New Riders.
- Scott, D. M. (2017). The New Rules of Marketing and PR. Wiley.
- DeMers, J. (2015). The Definitive Guide to Marketing Your Business Online. Digital Press.
Assessment Methods
Presentation (30%), Podcast/Webinar (30%), Written texts (40%); Attendance is mandatory (80%)