(IT) Modern Media Communication
(IT) Modern Media Communication
Module Coordinator/Lecturers
Study Programmes
Master's degree programme in Innovative Finance
Project Description
This course is designed to equip MSc in Innovative Finance students with the skills and knowledge necessary to effectively use modern media communication tools. The course covers a range of communication methods including social media posts, podcasts, video podcasts, pitches, webinars, blogs, vlogs, infographics, and virtual reality presentations. Students will learn the principles behind these communication forms, their appropriate contexts, and how to utilize them to their fullest potential in the finance sector.
Key topics covered in this course include:
Key topics covered in this course include:
- Social media communication
- Podcast creation
- Video podcast production
- Effective pitching
- Webinars
- Blogging and vlogging
- Infographics
- Virtual reality presentations
Teaching Method
- Interactive lectures and discussions
- Practical workshops on content creation
- Group projects on media production
- Guest lectures from industry professionals
- Case studies and real-world examples
Learning Results
After successful completion of the course, students will
Professional competence
Methodological competence
Social competence
Personal competence
Technological competence
Professional competence
- understand modern media communication tools.
- apply communication strategies in various media.
- develop compelling pitches and presentations.
Methodological competence
- create and manage social media content.
- produce podcasts and video podcasts.
- host webinars and virtual meetings.
- design infographics and blogs.
Social competence
- engage with diverse audiences.
- collaborate in media content creation.
- evaluate communication efforts.
Personal competence
- enhance creativity in content creation.
- improve public speaking skills.
- develop confidence in using media tools.
Technological competence
- use digital tools for content creation.
- apply software for media production.
- analyse audience engagement.
Assessment Methods
Presentation (30%), Podcast/Webinar (30%), Written texts (40%); Attendance is mandatory (80%)