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Methodenkompetenz
(CEFR Niveau C1)
  • understand extended and unstructured speech
  • understand longer and complex texts
  • express themselves fluently, spontaneously and flexibly without much obvious hesitation
  • present clearly structured descriptions of complex subjects
  • formulate ideas and opinions precisely
  • select a style and communication techniques according to the audience and cultural context
  • evaluate work according to a set of criteria
  • review personal performance in order to establish a reflective learning cycle
Fachkompetenz
  • expand writing skills
  • expand Business English skills
  • apply suitable (oral) communication techniques to specifc communivative contexts
  • develop and review strategies for language learning
  • review personal performance in order to establish a reflective learning cycle
Selbstkompetenz
  • revise own work in a self-organized way
  • assess own learning progress (e.g. participation in discussions, completing exercises, presenting solutions)
  • identify own strengths and weaknesses
  • accept different opinions (e.g. during in-class discussions)
Sozialkompetenz
  • build awareness of different communication settings and genres
  • adapt to different communication settings and genres
Fachkompetenz
  • kennen die wichtigsten Modelle der Strategischen Planung, Kontrolle, Organisation
  • nennen die Ursachen für die Motivation von Menschen und stellen dar, wie Führungskräfte diese umsetzen
  • kennen Aufgaben des Marketing-, Produkt-, Technologieverantwortlichen
  • haben eine Vorstellung von Wissenschaft / wissenschaftlichem Arbeiten
  • wissen, was Menschen motiviert und kennen grundlegende Führungsmodelle.
  • können mit Informationsüberfluss umgehen
  • lernen das Spannungsfeld zwischen Umweltanforderungen und unternehmensinternen Strategien und Aktivitäten kennen
  • verstehen das Unternehmen als soziales System
  • verstehen die Rolle des Unternehmens in der Wirtschaft
  • wissen wie sich Menschen in Teams verhalten und welche Dynamik entsteht
  • stellen den Zusammenhang von theoretischen Modellen und Aufgabenstellungen und Beispiele aus der Praxis her
  • entwickeln und adaptieren grundlegende Strategien
  • identifizieren und evaluieren Positionierungsmöglichkeiten des Unternehmens im Umfeld
  • verstehen die Grundlagen der Motivation und Führung von Menschen
  • verstehen die grundlegende Elemente und Dynamiken der Teamarbeit
  • beantworten und argumentieren die Fragestellungen aus den Case Studies
  • ordnen den erlernten Stoff in einen breiteren Kontext ein
Technologiekompetenz
  • Website Tools: Wix.com, Balsamiq, Google Adwords, Google Analytics
Selbstkompetenz
  • repeat the contents of lectures, exercises and case studies in a self-organized way
  • assess their own learning progress during lectures, exercises, case studies and self-study (e.g., participation in discussions, solving exercises, presenting solutions)
  • identify their own strengths and weaknesses
  • tolerate different opinions and working styles (e.g., during classroom discussions, in online forums)
Sozialkompetenz
  • listen to the lecturer and their colleagues.
  • work together to solve the assignments of the case study, communicate with each other and give support.
  • evaluate their selves and their contribution in the team with relation to cooperation, communication and troubleshooting.
  • develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork.
  • support other team members while presenting the results and provide proper argumentation for the solution path chosen in the case study.
Methodenkompetenz
  • replicate the content of case studies in relation to E-commerce (as-is situation, solution, results).
  • discuss case studies in the field of E-commerce with relation to methods and theories covered in the lecture.
  • solve different assignments with relation to the case study by using the methods learnt.
  • compare the as-is situation and solutions described in different cases and identify possibilities for improvement.
  • develop new E-commerce solutions and approaches for the case studies used.
  • evaluate the developed solutions regarding its advantages and sustainability.
Fachkompetenz
  • are able to describe the fundamental concepts of E-commerce
  • describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
  • apply methods and models in relation with E-Commerce solve contemporary problems.
  • identify connections between concepts in E-Commerce, business models, information systems, and information technology.
  • combine models, methods, and theories to implement holistic E-commerce concepts.
  • evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
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