This course looks at a wide range of social topics, including group behavior, social perception, leadership, nonverbal behavior, conformity, aggression, decision making, prejudice, and factors that promote health and well-being.
Our focus will be on surprising, entertaining, and intriguing concepts and research findings that are useful and applicable in our daily lives.
Exercises and assignments in class and in home study will encourage you to experiment with your life, observe the results, and analyze what took place.

Note on Social Psychology:
Amongst many others, here are just a few of the questions to be examined in the field of social psychology: What shapes our attitudes? Why are some people such great leaders? What leads us to like one person and dislike another? How do conflicts and prejudices develop, and how can they be reduced?

Content sequences, case studies, discussions, presentations

Students will be able to:

• Describe basic elements in the field of social psychology by examining theories, principles, and concepts.
• Understand how social psychology theories, principles, and concepts may be applied to real-life situations.
• Recognize how living in his/her social world affects other people's thoughts, feelings, and actions and how their actions and behaviors affect others

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Passed / failed

Fakultätsübergreifendes Wahlfach:
Es gelten spezielle Anmeldemodalitäten.

Die Universität Liechtenstein transportiert immer wieder folgende Botschaften:

• Lehre die begeistert
• Neue Didaktik
• Kleine Gruppen
• Präsenzuni
• Rolle der Dozierenden als Moderatoren des Wissenserwerbs

Die Ist-Situation zeigt sich mitunter anders:

• Seminarräume, die starr auf Wissensvermittlung ausgelegt sind. Vorne ist vorne.
• Im Seminarraum dominiert das Pult des Dozierenden samt PC und Zugang zum Beamer das Geschehen. Vorne ist vorne. Der Abstand zwischen Dozierendem und Studierenden ist klar definiert.
• Die Studierenden bringen sich nur sehr zurückhaltend in das Geschehen ein und verschanzen sich hinter den Tischen. Sie warten auf die richtige Antwort von vorne.

Aufgabenstellung in diesem Modul ist es, den S5 zu einer lernfördernden Umgebung umzugestalten. Dazu beschäftigen sich die Studierenden mit folgenden Themen:
> Lernen, Lerntheorien und lernförderliche Umgebungen als Basis der Überlegungen, um zu verstehen wie Lernen ermöglicht werden kann.
> Erhebung von Erwartungen und Bedürfnisse der Dozierenden und Studierenden
> Entwicklung von Vorentwürfen für einen umgestalteten S5
> Präsentation und Verteidigung der Vorentwürfe
> Zusammenführen der verschiedenen Ideen aus den Vorentwürfen zu einem gemeinsamen Projekt
> Ausgestaltung sowie abschliessende Realisierung der Konzepte
> Einwerben von Sponsorgeldern / Aufbau einer Patenschaft zur Finanzierung der Umgestaltung.
> Gestaltung eines blogs aus dem der Entwicklungsfortschritt erkennbar wird.

Die Umsetzung erfolgt in Teams von 6 Personen, wobei jedes Team aus 3 Studierenden der AR und 3 Studierenden der BW besteht.

Die Teams müssen sich nach der Anmeldung selbst formieren und sich in der ersten Semesterwoche als Teams präsentieren.

> Projektarbeit mit Projektcoaching
> Tutoring
> Erfahrungsbasiertes Lernen
> öffentliche Präsentation

Die Studierenden:
> verstehen prozessorientiertes Vorgehen und beschreiben die wesentlichen Faktoren für das Gelingen von nicht gänzlich planbaren Prozessen
> akzeptieren die verschiedenen Sichtweisen der Teammitglieder und sind in der Lage die Eigenheiten der spezifischen Zugänge zu Problemstellungen nutzbringend aufzugreifen.
> können im Wettbewerb entstandene Ideen wertschätzen, diese aufgreifen und konstruktiv weiterentwickeln.
> können durch die eigene Begeisterung für eine Idee Dritte zur (finanziellen) Unterstützung motivieren.
> adaptieren durch die aus dem zunehmenden Detaillierungsgrad gewonnenen Einsichten ihr Vorgehen und akzeptieren anfängliche Ansätze als work in progress.
> hinterfragen die eigenen Annahmen zum Lernen.
> übernehmen Verantwortung für „Lehre, die begeistert“.
> führen ein Projekt von Anfang bis zum Ende aus.
> leben unternehmerisches Tun und übernehmen die Verantwortung für das Gelingen eines Projekts.

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Bestanden/Nicht bestanden

Fakultätsübergreifendes Wahlfach:
Es gelten spezielle Anmeldemodalitäten.

• Management and completion of a scientific project
• Moderation
• Brush-up Project Management

• Fundamental Econometrics
• Introduction to Time Series Analysis
• Introduction to Panel Data Analysis
• Introduction to Typical Econometrics and Database Software

• Fundamentals of Modern Standard Capital Market Theory
• Market Anomalies
• Information Processing in Real Capital Markets
• Statistical Characteristics of Share and Index Returns
• The Event Study Method

Interactive Lecture, Exercises

After completion of the module, the students are familiar with the significant concepts and terminology of empirical capital market research. They have at their disposal detailed knowledge of the manner in which capital market research develops and they master a range of established investigative methods. They additionally apply various computer-based procedures and methods of processing and structurally illustrating data. Within established parameters they conduct research projects and verify relevant findings. They discuss them with peers and colleagues on a professional level.

• Written examination with 120 minutes editing time (67%)
• Term paper (33%)
• Assignment (0%) pass/fail
• Obligatory class participation

Web-based online evaluation upon completion of module

• Bedeutung von Open Innovation in einer globalisierten Wirtschaft.
• Strategisches Technologiemanagement in incumbent firms.
• Opportunity recognition in technologieorientierten Unternehmen.
• Produktentwicklung und Prototyping.
• Ursprung und Umsetzung von Innovationen.
• Funktionsweise von Innovationsteams.
• Technologien und Unternehmensentwicklung.
• Innovation und Unternehmensgründung.
• Intellectual Property Management.

• Zusammenhänge zwischen Innovationstätigkeit und Unternehmenserfolg erklären.
• Technologische Wettbewerbsposition des Unternehmens analysieren und beurteilen.
• Verschiedene Typen von Innovationsstrategien kennen und verstehen.
• Produktinnovation und Prototyping in der Theorie verstehen und in der Praxis umsetzen.
• Ausgewählte Werkzeuge des Technologie- und Innovationsmanagements anwenden.
• Bedeutung des Intellectual Property Managements für die Strategie und Innovationstätigkeit eines Unternehmens beschreiben und unterschiedliche Schutzstrategien kennen.

Für sämtliche Lehrveranstaltungen in diesem Modul besteht eine PRÄSENZPFLICHT!

Im Rahmen der Modulprüfung Technolgy Entrepreneurship wird die Literatur und die Inhalte der Lehrveranstaltungen (inkl. Firmenbesuche) in Form einer schriftlichen Prüfung von 120 Minuten Bearbeitungszeit abgefragt.

• Financial Decision Theory
• Capital Market Models and Evaluation on Complete Markets
• Portfolio Management
• Critique of the Expected Utility Theory
• Prospect Theory
• Kinds and Consequences of Heuristic Distortion
• Framing
• Momentum und Contrarian Strategies
• Technical Analysis

Interactive lecture, exercises

After completion of the module, the students are able to evaluate assets by means of various models and to illustrate investment procedure. They thereby draw on current knowledge of capital market research and can show suggestions for solutions while integrating their theoretical knowledge. Events on the capital market are critically scrutinised in discussions with instructors and fellow students.

• Written examination with 120 minutes editing time (100%)
• Obligatory class participation

Web-based online evaluation upon completion of module

Extracurriculare activities comprise of various activities that are not strictly linked to the curriculum and further support students in their studying. Please note that parts of the module require obligatory participation.

• Dimensions of Corporate Governance
• Practice of Right of Control by Various Actors
• Conflict of Interest
• Financial Remuneration for Managers
• Role and Responsibility of Institutions (Accounting, State)
• Corporate Governance in Financial Services Undertakings
• Empirical Investigations of Corporate Governance
• Ethical Requirements in Investment Management
• Professional Standards in Investment Management, e.g. in Connection with Non-Public Information, Obligations to Customers and Employers, Dealing with Conflict of Interest

Interactive lecture, case studies

After completion of the module, the students have at their command in-depth knowledge in the area of Corporate Governance. They are able to illustrate diverse enticement scenarios and thus are able to explain the actions of various actors. Furthermore, they can identify the occurrence of conflicts of interest and integrate various leadership styles in their dealings and are knowledgeable concerning the management of employees and business development.

They are able to infer from them the resulting institutions, guidelines and laws and to integrate them into the parameters of financial service undertakings. In addition, they are familiar with the distinct potential for conflict of interest in investment management, but they understand the ethical and professional demands on a professional investor with respect to customers and employers.

• Written examination with 90 minutes editing time (50%)
• Assignment (25%)
• Presentation (including active participation during lecture) (25%)
• Obligatory class participation

Web-based online evaluation upon completion of module

• Review of relevant economic concepts focussing on financial topics
• Statistics
• Microeconomics
• Macroeconomics
• Investments
• Discussion of Case Studies

Interactive lecture, case studies

After completion of the module, the students are able to recognise and analyse challenges in the practice of corporate finance. They can explain suggestions for solutions and thereby integrate their theoretical knowledge. In discussions with instructors and fellow students they are able to assess basic approaches to solutions, to suggest their own solutions and to enlarge on concepts.

• Written exam with 60 minutes editing time (40%)
• Assignment (60%)
• Obligatory class participation

Web-based online evaluation upon completion of module

This module is designed as a capstone course, thereby linking diverse aspects of Business Administration and Management, particularly in the intersection of Strategic Management and Entrepreneurship, such as the field of new venture strategy, global competition, and rapidly changing environments. In addition the implications on strategy formation, implementation, and execution are considered, thereby covering both competitive and cooperative strategies. That is, firms as well as alliances, business groups, and interfirm networks - are considered.
Students learn and practice how to analyze a strategic situation in an entrepreneurial context, how to identify and choose a superior competitive position, and finally how to create the organizational context to make the chosen strategy work.
In the module we are concerned not only with the understanding and application of concepts, but also with the development of critical thinking skills as well as systems thinking. Thus, whenever possible we will attempt to identify 1) the potential for application and/or 2) the actual application of the concepts with respect to strategy and entrepreneurship. This will provide insight regarding how to fine tune a strategy program in order to effectively run an organization.

The objectives of this course are:

• to explore conceptual frameworks and models which will assist students to analyze competitive situations as well as strategic dilemmas and gain insight into the intersection between strategy and entrepreneurship,
• to reflect on diverse (conceptual and philosophical) approaches to strategy and to identify differences in impact,
• to help students acquire experience in dealing with strategic issues,
• to analyze and interpret information and act accordingly upon this information,
• to understand strategic problems and challenges in starting an innovative new venture and to understand the perils of pre-configuring a large, complicated, novel firm infrastructure,
• to work effectively and efficiently in teams,
• to continuously take decisions under time pressure, under high levels of uncertainty, and within partially unknown competition,
• to learn to deal with unexpected feedback from the (virtual) market and business environment and to react upon those in a timely manner.

The students' command of the relevant underlying theories and concepts and the development of critical thinking skills are facilitated in the context of
1) class discussion/activities and
2) the venture strategy simulation game.

Class discussions / activities are aimed at:
1) further explaining material,
2) providing examples of concepts, and/or
3) providing new perspectives to reflect the approaches taken
4) fostering the students in defining the information they need from Consultants and Support they need from Coaches.

The management simulation provides students with the opportunity to test their management knowledge in teams across a broad spectrum of areas. It also forces students in their on-going decision making on strategy, marketing, manufacturing, accounting, business partner negotiations, profitability analysis and others.

• The backbone of the course is the simulation Marketplace Live (http://www.marketplace-live.com/simulations/venture-strategy.php). - The licence fee for each student is USD 50,-
• In addition there will be sessions with "consultants" and "coaches". It is the students duty to make best use of this "external" resources.

Voraussetzung für die Anmeldung zum Modul:
Erfolgreicher Abschluss von English I