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Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches

Referenz

Ebrahimi, P., Basirat, M., Yousefi, A., Nekmahmud, M., Gholampour, A., & Fekete-Farkas, M. (2022). Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches. Big Data and Cognitive Computing, 6(2).

Publication Type

Beitrag in wissenschaftlicher Fachzeitschrift

Staff Members

Dr. Pejman Ebrahimi

Participating Institutions

Liechtenstein Business School Artificial Intelligence und Data Science

DOI

https://dx.doi.org/10.3390/bdcc6020035