Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches

Reference

Ebrahimi, P., Basirat, M., Yousefi, A., Nekmahmud, M., Gholampour, A., & Fekete-Farkas, M. (2022). Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches. Big Data and Cognitive Computing, 6(2).

Publication Type

Article in Scientific Journal

Staff Members

Dr. Pejman Ebrahimi

Participating Institutions

Liechtenstein Business School Artificial Intelligence and Data Science

DOI

https://dx.doi.org/10.3390/bdcc6020035