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Technologiekompetenz
- Website Tools: Wix.com, Balsamiq, Google Adwords, Google Analytics
Selbstkompetenz
- repeat the contents of lectures, exercises and case studies in a self-organized way
- assess their own learning progress during lectures, exercises, case studies and self-study (e.g., participation in discussions, solving exercises, presenting solutions)
- identify their own strengths and weaknesses
- tolerate different opinions and working styles (e.g., during classroom discussions, in online forums)
Sozialkompetenz
- listen to the lecturer and their colleagues.
- work together to solve the assignments of the case study, communicate with each other and give support.
- evaluate their selves and their contribution in the team with relation to cooperation, communication and troubleshooting.
- develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork.
- support other team members while presenting the results and provide proper argumentation for the solution path chosen in the case study.
Methodenkompetenz
- replicate the content of case studies in relation to E-commerce (as-is situation, solution, results).
- discuss case studies in the field of E-commerce with relation to methods and theories covered in the lecture.
- solve different assignments with relation to the case study by using the methods learnt.
- compare the as-is situation and solutions described in different cases and identify possibilities for improvement.
- develop new E-commerce solutions and approaches for the case studies used.
- evaluate the developed solutions regarding its advantages and sustainability.
Technologiekompetenz
- Website Tools: Wix.com, Balsamiq, Google Adwords, Google Analytics
Fachkompetenz
- are able to describe the fundamental concepts of E-commerce
- describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
- apply methods and models in relation with E-Commerce solve contemporary problems.
- identify connections between concepts in E-Commerce, business models, information systems, and information technology.
- combine models, methods, and theories to implement holistic E-commerce concepts.
- evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
Selbstkompetenz
- participate self-initiated and act on one's own responsibility
- recapitulate the contents of lectures, exercises and cases in a self-organized way
- assess their own learning progress during lectures, exercises, case studies and self-study
- identify their own strengths and weaknesses
Sozialkompetenz
- tolerate different opinions and working styles
Methodenkompetenz
- are able to apply methods and models in relation to digitization to contemporary problems
- are able to analyze and evaluate platform based business models
Fachkompetenz
- are able to describe fundamental concepts of digital markets
- can describe the impact of digitization on business models, value creation, organizations and society
- understand platform ecosystems and their dynamics
- can describe the role of IT in the development of platform based ecosystems
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