Skip to Main Content

Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA

Referenz

Arbabi, F., Khansari, S. M., Salamzadeh, A., Gholampour, A., Ebrahimi, P., & Fekete-Farkas, M. (2022). Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA. Journal of Risk and Financial Management, 15(10).

Publication Type

Beitrag in wissenschaftlicher Fachzeitschrift

Staff Members

Entrepreneurship and SMEs Performance: Studying the Mediating Role of Innovation and the Moderating Role of Firm Size

Referenz

Ebrahimi, P., Shirsavar, H., Forootani, F., Roohbakhsh, N., & Ebrahimi, K. (2018). Entrepreneurship and SMEs Performance: Studying the Mediating Role of Innovation and the Moderating Role of Firm Size. In D. Khajeheian, M. Friedrichsen & W. Mödinger (Eds.), Competitiveness in Emerging Markets. Contributions to Management Science. Cham: Springer.

Publication Type

Beitrag in Sammelband

Staff Members

Green entrepreneurship and green innovation for SME development in market turbulence

Transformational and transactional leadership: Which one is more effective in the education of employees’ creativity? Considering the moderating role of learning orientation and leader gender

Referenz

Ebrahimi, P., Chamanzamin, M. R., Roohbakhsh, N., & Shaygan, J. (2017). Transformational and transactional leadership: Which one is more effective in the education of employees’ creativity? Considering the moderating role of learning orientation and leader gender. International Journal of Organizational Leadership, 6(1).

Publication Type

Beitrag in wissenschaftlicher Fachzeitschrift

Staff Members

Modelling Media Entrepreneurship in Social Media: SEM and MLP-ANN Approach

CRM Performance and Development of Media Entrepreneurship in Digital, Social Media and Mobile Commerce

Place branding and moderating role of social media

Investigating the Role of Customer Co-Creation Behavior on Social Media Platforms in Rendering Innovative Services

Delikshaftung von Verbandspersonen

abonnieren