Reference
Werder, K., Seidel, S., Recker, J., Berente, N., Gibbs, J., Abboud, N., & Benzeghadi, Y. (2020). Data-Driven, Data-Informed, Data-Augmented: How Ubisoft's Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation. California Management Review, 62(3).
Publication Type
Article in Scientific Journal