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Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores

Reference

Kucklick, J.-P., Kamm, M., Schneider, J., & Vom Brocke, J. (2020). Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores. Paper presented at the 53 rd Hawaii International Conference on System Sciences 2020, Hawaii.

Publication Type

Paper in Conference Proceedings