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Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores

Reference

Kucklick, J.-P., Kamm, M., Schneider, J., & Vom Brocke, J. (2020). Extending Loyalty Programs with BI Functionalities A Case Study for Brick-and-Mortar Stores. Paper presented at the 53 rd Hawaii International Conference on System Sciences 2020, Hawaii.

Publication Type

Paper in Conference Proceedings

Staff Members

Prof. Dr. Jan vom Brocke Dr. rer. oec. Michael Reiner Kamm MSc Prof. Dr. Johannes Schneider

Participating Institutions

Institute of Information Systems Hilti Chair of Business Process Management Chair of Information Systems and Innovation

DOI

https://dx.doi.org/10.24251/hicss.2020.022