Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program

Reference

Kamm, M., Kucklick, J., Schneider, J., & vom Brocke, J. (2021). Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program. Information Systems Management, 38(4), 270-286.

Publication Type

Article in Scientific Journal

Staff Members

Prof. Dr. Jan vom Brocke Dr. rer. oec. Michael Reiner Kamm MSc Prof. Dr. Johannes Schneider

Participating Institutions

Hilti Chair of Business Process Management

DOI

https://dx.doi.org/doi.org/10.1080/10580530.2020.1855486