The digitization of society and business is transforming the way we consume, work, interact and create, leading to a new era centered on the digital user and their evolving needs. This shift presents both opportunities and challenges for companies, forcing them to adapt their business models and strategies.
Building on the fundamentals of Digital Innovation, this lecture will explore the integration of digital technologies, par-ticularly within established companies, and how organizations can develop digital transformation strategies that foster innovation, optimize operations, and drive cultural change. The course is structured around three core themes:
- Digital Transformation of Value-Based Offerings: Examining how firms can utilize digital tools and technologies to create and enhance value propositions.
- Optimization of Existing Business Processes: Analyzing ways in which digital technologies can help streamline operations and improve efficiency.
- Driving Cultural Change in Organizations: Investigating the organizational dynamics and leadership strategies essential for fostering a digital culture.
Through real-world case studies, students will engage with practical examples of successful digital transformation ef-forts, focusing on incumbent firms. By the end of the course, students will have a comprehensive understanding of how digital technologies can drive sustainable change and competitive advantage.
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