On Wednesday, 4 December 2024, the Individual Fundraising team from UNICEF Switzerland and Liechtenstein gave children aged 8 to 12 a special look into their everyday work – which isn’t so everyday – at the University of Liechtenstein.

With fun and creativity, the children immersed themselves in the exciting world of fundraising. Together, they explored the question: What is fundraising and how does it work? In interactive workshops, the children playfully discovered why fundraising is so important and learned how to develop their own fundraising ideas. They not only learned the meaning of solidarity, but were also inspired to make the world a little better with their own ideas.

Accompanying Program for Adults: The Art of Fundraising

While the children honed their fundraising skills, parents received an informative insight into the world of charitable giving. Ariane Buffat, Senior Fundraiser and Manager Young Generation, explained how nonprofit organizations like UNICEF raise funds and which strategies are most effective. Participants learned how fundraising works, why it is so important, and which methods have proven successful.