Digital technologies are not mere tools to achieve traditional business and marketing goals, but are considered as part of a profound paradigm shift in the construction market. Traditional roles and practices of consumers, architects and other agents in the housing business are disrupted and transformed into something new. Digital technologies are altering the ways in which consumers, architects, engineers, developers, builders and providers of materials inform, communicate and interact with each other to achieve the common goal of creating homes and new buildings. On top, the digital mapping of the design and building process and the digitalization of buildings themselves with the help of Building Information Modelling (BIM) open up new business opportunities for established market participants and new entrants.
The module explores this new paradigm in the construction industry fuelled by digital technologies from the perspective of building material providers. Acting as suppliers of building materials, these companies are especially challenged by building personal and close relationships to private home owners, designers, architects and technical engineers to make sure that their materials are being considered in the early phases of the decision making process. Furthermore, digitalization nurtures the transformation of the supply chain to gain in influence and productivity. Finally, new technologies such as Building Information Modelling (BIM) might allow established players such as material providers to offer architects and technical engineers new digital services and to build competitive advantages through new business models by using their traditional skills and experience.

The contents of the module therefore tackle the challenges faced by established building material providers to market their products and services in the wake of this new digital paradigm. To reduce the complexity of these manifold changes, the module will strongly focus on the changes occurring in the relationships between architects, technical engineers, end customers of old and new buildings and building material providers. Thus, the module is built around two main themes: Aside from a general introduction to the digital transformation, the first theme gives students knowledge of the key digital marketing techniques (e.g. search engine marketing, analytics, mobile marketing and the use of social media for marketing purposes). The second theme centers on new business modeling encompassing new digital services that might help build competitive advantages by new forms of relationships and value adding services to end-users, architects and technical engineers.

The module will cover the following topics

• Trends and impact of digital media and technology on the construction industry and the traditional value chain in housing and construction
• Dimensions of digital transformations in the construction industry (disruptions in communications, distribution, developing and building management etc.)
• Reasons and drivers for rapid development, implementation and adaptation of new digital technologies (market, productivity, ecology, sustainability, public policy etc.)
• Customer segmentation for digital marketing of building materials
• Digital marketing strategies by established building and material providing companies
• Relationship marketing using digital platforms
• Definition of digital services that add value to end customers, architects and technical engineers when designing, planning and managing the building process
• New business modeling with a strong emphasis on Building Information Modeling (BIM)

Aside from providing a theoretical foundation in the digital transformation of the construction industry, this module will put a particular emphasis on practical and reflexive learning across information systems, architecture and entrepreneurship.

• presentation, expert input (academics, practitioners, firm representatives)
• group work
• qualitative case-study of a real-world case

Upon successful completion of the module, participants will be able:

• to evaluate the scope, innovation and opportunities associated with digital marketing and new digital services in the construction industry
• to outline digital trends and challenges with regards to their impact on the customer journey and value chain with a strong focus on the relationships between architects, technical engineers and suppliers of building materials
• to critically appraise new digital opportunities for the marketing of building materials and determine which opportunities will best satisfy needs of building end users, architects and technical engineers
• to describe digital competencies needed for successful digital lead acquisition and outline new ways to enhance decision making by deploying digital business intelligence competency
• to elaborate digital contents and design solutions for reaching out to building material customers and enhance digital interaction with them
• to evaluate new business opportunities of digital representations of complete buildings (building information models) and identify key actors in this digital entrepreneurial eco-systems

In the domain of personal competences, participants will have improved their skills:

• to present and defend key findings from both academic and practitioners' work in digital technologies
• to deliver recommendations for addressing needs through digital technologies
• to bridge disciplines of architecture, information systems and entrepreneurship by establishing interdisciplinary understandings of digital marketing and new digital business opportunities in the construction industry
• to work in groups on real-world practical business challenges and give constructive feedback to their colleagues
• in practical marketing and problem-solving to enhance their own marketability for future employers

Case study material on a leading supplier of clay building material (corporate case)
Show cases of digital lead acquisition tools

Assessment tasks:
Part A: Class participation 30%
Part B: Work group presentation: 20%
Part C: Digital work group solution proposal: 50%

Compulsory attendance (min. 80%)

Passed / Failed

• Course based on continuous assessment, details see under "assessment".
• Meeting attendance obligations is an essential pre-requisite for successfully completing a course based on continuous assessment.
• Attendance must be proven for at least 80% of the stipulated contact time. Responsibility for checking and providing written proof of this obligatory attendance lies with the course lecturer who is required to store this information at least until the end of the semester.
• In the case of absenteeism that exceeds the specified limits of absence, a medical certificate is required. Responsibility lies with the head of the Coordination Office for Cross-Faculty Elective Subjects to approve the reason for the student's failure to attend.
• Participation in other activities of the university are not recognized as an excused absence.

Cross-faculty elective subject:
Notice the special Multi-stage allocation process.

The Introduction Week introduces you to living in Liechtenstein and studying at the University of Liechtenstein.

By the end of the week you will have
- met other international students and the International Office team
- become familiar with university departments and support services
- familiarised yourself with the local area and important Liechtenstein institutions
- built a foundation level of passive and active German language skills
- received information about Liechtenstein as a country and place to study
- experienced culture and lifestyle in Liechtenstein and the surrounding area

The German lessons and afternoon activities are key elements of the introduction week. Afternoon activities promote the practical application of language skills introduced in the German lessons and will help you practise using German for communication in real-life situations.

To obtain 2 ECTS you will need to:
- Participate actively in all lectures and events of the introduction week
- Do outside of class work as required (see schedule)

After the Introduction Week, German lessons continue on a weekly basis (German as a foreign language elementary / intermediate / advanced level, 2 teaching units and 3 ECTS credit points each). Please note that you need to register for this class within the registration period.

Specialisation in Value-Added Tax
International Tax Law and Tax Cooperation
International Tax Planning
Case Studies on International Tax Law
Case Studies FL-Tax Law

Erwerb der fachlichen Kompetenz in den Bereichen Mehrwertsteuer und Doppelbesteuerungsabkommen. Befähi-gung zum Erkennen steuerrechtlicher Fragestellungen und deren Umsetzung in der betrieblichen Praxis. Einbezie-hung aktueller Probleme des Betriebes von Treuhandunternehmen vor dem Hintergrund sich ändernder sozialer Rahmenbedingungen.

• Internationales Steuerrecht und Steuerkooperationen: 30 %
• Internationale Steuerplanung: 30 %
• Vertiefung Mehrwertsteuer: 40 %

Zum erfolgreichen Bestehen des Moduls ist eine Mindestnote von 4.0 erforderlich. Zusätzlich müssen 80% der zu absolvierenden Einzelprüfungen eines Moduls mindestens mit der Note 3.5 abgeschlossen werden.

Trusts and Registered Trust Enterprises
Law of Foundations and Establishments
Mergers & Acquisitions
Anglo-American Trusts
IP-Law
European Law and European Public Companies (SE)
Trade Law
Securities Law
Constitutional and Administrative Law
Land Transfer Law
Case Studies on Incorporations
Case Studies on Constitutional Law and Administrative Organisation

Erwerb von vertiefter Fachkompetenz zur Treuhänderschaft, zum Stiftungs- & Anstaltsrecht, zum Europarecht und europäischen gesellschaftsrecht, zum Anglo-American Trust, zum Verfassungsrecht und Verwaltungsorganisation so-wie Markenrecht, Gewerberecht, Wertpapierrecht, Grundverkehrsgesetz sowie Case Studies zu Gründungen. Befä-higung zum Erkennen rechtlicher Fragestellungen und deren Umsetzung in die betriebliche Praxis. Einbezug aktueller Probleme des Betriebs von Treuhandunternehmen vor dem Hintergrund sich ändernder rechtlicher und wirtschaftli-cher Rahmenbedingungen. Ausblicke und Prognosen im Hinblick auf zukünftige Entwicklungen des Treuhandwesens.

• Treuhänderschaft, Mergers & Acquisition: 30 %
• Stiftungs- und Anstaltsrecht: 30 %
• Anglo-American Trusts: 15 %
• Europarecht und Europäisches Gesellschaftsrecht: 10 %
• Verfassungs- und Verwaltungsrecht: 15 %

Zum erfolgreichen Bestehen des Moduls ist eine Mindestnote von 4.0 erforderlich. Zusätzlich müssen 80% der zu absolvierenden Einzelprüfungen eines Moduls mindestens mit der Note 3.5 abgeschlossen werden.

This module supports the development of basic communicative and cultural competence in Spanish.

Interaction, study skills

>understanding and passing on simple information
>taking part in simple everyday conversation
>reporting past events
>creating simple texts

Please bring the following book with you to the first meeting: eñe A1: Der Spanischkurs (Hueber Verlag).

80 % compulsory attendance

Specialisation in Bookkeeping
Specialisation in Finance
Group and International Accounting
Strategic Controlling
Specialisation in Auditing
Business Case Studies

Erwerb von vertiefender Fachkompetenz in den Bereichen Buchführung, Finanzierung, Konzernrechnungslegung und internationale Rechnungslegung sowie Revision. Befähigung zum Erkennen betriebswirtschaftlicher Fragestellun-gen und deren Umsetzung in der betrieblichen Praxis. Einbezug aktueller Probleme des Betriebs von Treuhandun-ternehmen vor dem Hintergrund sich ändernder rechtlicher und wirtschaftlicher Rahmenbedingungen. Ausblick und Prognose des zukünftigen Tätigkeitsfelds von Treuhandunternehmen.

• Vertiefung Buchführung: 30 %
• Vertiefung Revision: 30 %
• Vertiefung Finanzierung: 20 %
• Konzernrechnungslegung und Internationale Rechnungslegung: 20%

Zum erfolgreichen Bestehen des Moduls ist eine Mindestnote von 4.0 erforderlich. Zusätzlich müssen 80% der zu absolvierenden Einzelprüfungen eines Moduls mindestens mit der Note 3.5 abgeschlossen werden.

Professional Rules Governing Trustees
Off-shore Services
Specific Fiduciary Transactions
Specialisation in Due Diligence Legislation
Corporate Governance
Data Protection in Trust Services
Marketing for Trust Services
FMA Practice
Evening Discussions on Current Topics in Trust Services
Case Studies on Management Board Activities
Interdisciplinary Case Studies

Erwerb der Kompetenz in den Bereichen Berufsrecht für Treuhänder, spezielle Treuhandgeschäfte, Internationales Treuhandwesen sowie Corporate Governance. Befähigung zum Erkennen unternehmerischer Fragestellungen und deren Umsetzung in der betrieblichen Praxis. Einbezug aktueller Probleme des Betriebs von Treuhandunternehmen vor dem Hintergrund sich ändernder rechtlicher und wirtschaftlicher Rahmenbedingungen. Ausblick und Prognose des zukünftigen Tätigkeitsfelds von Treuhandunternehmen.

• Berufsrecht der Treuhänder, Spezielle Treuhandgeschäfte, Int. Treuhandwesen, Marketing und Datenschutz im THW: 50%
• Vertiefung SPG, Corporate Governance, FMA Praxis, Vertiefung SPG Mitteilungspflicht, Int. Sanktionenrecht: 50 %50

Zum erfolgreichen Bestehen des Moduls ist eine Mindestnote von 4.0 erforderlich. Zusätzlich müssen 80% der zu absolvierenden Einzelprüfungen eines Moduls mindestens mit der Note 3.5 abgeschlossen werden.

Short description

In their Master’s thesis, students use scientific methods and work in accordance with standards of scientific writing. The Master’s thesis is typically related to the major (BPM or Data Science) chosen by the student.

Learning objectives

• Students will formulate appropriate research questions.
• Students will identify appropriate theories to explain empirical phenomena.
• Students will identify suitable research methods in order to seek answers to specific research questions.
• Students will use appropriate qualitative, quantitative, and design-oriented approaches to seek answers to their research question/questions. Mere conceptual works are also possible.

Methods

• The thesis is supervised by a supervisor and a co-supervisor, both of whom should be members of the Institute of Information Systems.
• The Master’s thesis is defended in an oral exam, where students may be asked questions related to their studies that may go beyond the content of their Master’s thesis.
• The official editing time is defined on the thesis proposal and may not exceed 22 weeks. A shorter editing time is possible.

Entry requirements

• A minimum of 60 ECTS must be achieved before registration.
• The modules Business Statistics I and Research Methods must be passed successfully.
• A research proposal (exposé) signed by the first supervisor and the academic director must be submitted to the study administration in parallel to module registration. The exposé is developed in the module Research Seminar

Submission deadlines

• Exposé: February 1st (summer term) and July 1st (winter term)
• Master's Thesis: June 30 (summer term) and November 30 (winter term)

• If any of the dates above falls on a weekend or public holiday, the deadline is automatically extended until the next working day. Please also check the opening times of the central service desk, especially during summer months.
• The dates and deadlines given in this module description are the last possible dates for the adhering presentation and defense. Thesis submissions made after these deadlines are presented at the following date for presentation and defense.
• The official editing time is defined on the thesis proposal and may not exceed 22 weeks. A shorter editing time is possible.

Submission of master's thesis consists of:

• 4 (four) hardbound, linen-covered, and signed copies of Master's thesis.
• A CD ROM containing thesis' digital copy (to be submitted to the central service desk). Please label the CD with your name and the title of your work.
• Direct submission of thesis' digital copy to the supervisor and co-supervisor (via e-mail).

Commencement ceremony:

• The already scheduled dates of the commencement ceremony can be found in the menu bar on the left.
• The registration for the commencement ceremony is handled by the study administration. Dates of the commencement ceremony are given in the menu bar located on the left / topic commencement ceremony.

Compulsory reading:

• Creswell, J. W. (2003). Research design: Qualitative, quantitative, and mixed methods approaches. London, UK: Sage Publications.
• Saunders, M. N., Lewis, P., & Thornhill, A. (2009). Research methods for business students. Harlow, UK: Prentice Hall Financial Times.
• Leedy P. D. & Ormrod, J.E. (2012). Practical research: Planning and design. Cambridge, MA: Pearson.
• Further reading is provided in the course "Research Methods" and "Research Seminar"

Further information:

• The Study and Assessment Regulations and the Guidelines for Writing Academic Paper in Economics contains further information. >>Link

Da verlässliche Informationen die Basis für alle weiteren finanziellen Massnahmen sind, steht dieses Modul ganz im Zeichen der betrieblichen Rechnungslegung. Neben den technischen Grundlagen der Buchhaltung werden insbesondere die vorhandenen Gestaltungsspielräume (Bilanzpolitik) dargestellt.

Die Studierenden lernen dabei auch die verschiedenen Rechnungslegungsstandards und den Trend zur Internationalisierung (IFRS) kennen. Dass die Datenbasis möglichst verlässlich ist, wird durch interne Kontrollsysteme (IKS) sowie die externe Revision (Wirtschaftsprüfung) sichergestellt.

Präsentationen, Fallstudien, Diskussionen

schriftliche Prüfung