Generating Shared Value: A Corporate Brand Perspective for SMEs
Project Description
This research project investigates the emerging concept of shared value generation, which is an approach for reinventing capitalism to create benefits for both the society AND organizations (Porter and Kramer, 2011). Having close links to Corporate Social Responsibility (CSR) or discussions evolving around sustainability, the concept of shared value involves creating economic value in such a way that also creates value by ad-dressing the needs and challenges of society as well, and so connects social progress with business success.
