Marketing
Marketing
Module Coordinator/Lecturers
Study Programmes
Executive Master in Entrepreneurial Management Integralprogramm
Human Resources
Human Resources
Module Coordinator/Lecturers
Study Programmes
Executive Master in Entrepreneurial Management Integralprogramm
Information Management
Information Management
Module Coordinator/Lecturers
Study Programmes
Bachelor's degree programme in Business Information Systems
Project Description
1) Introduction to Information Management (IM)
2) Managing Information
3) Managing Information Systems (IS)
4) Managing Information and Communication Technology (ICT)
5) Cross-sectional Information Management Tasks
6) Selected Topics
2) Managing Information
3) Managing Information Systems (IS)
4) Managing Information and Communication Technology (ICT)
5) Cross-sectional Information Management Tasks
6) Selected Topics
Teaching Method
Interactive classroom lectures, case studies, online excercises
Learning Results
After having attended the lecture students should be able to explain the importance of the resource "information" in today's business world. They should be able to name the key concepts and definitions of the field, outline the major information management task (i.e., managing information economics, managing information systems, managing information and communication technology, and information management governance), and illustrate these with examples.
After having participated in the seminar students should be able to describe prominent frameworks and methods to solve typical information management tasks. Moreover, they should have developed basic skills in applying these tools to practical problems.
After having participated in the seminar students should be able to describe prominent frameworks and methods to solve typical information management tasks. Moreover, they should have developed basic skills in applying these tools to practical problems.
Requirements (formal)
The following conditions need to be met prior to registering for the module exam:
Additionallly:
For students who started their studies in 2008:
For students starting their studies in 2009:
- successful completion of all first year full-time programme modules
Additionallly:
For students who started their studies in 2008:
- succesful completion of the module "Communication in English for Business"
- BEC II certificate
For students starting their studies in 2009:
- succesful completion of the module "Communication in English for Business"
Finance
Finance
Module Coordinator/Lecturers
Study Programmes
Executive Master in Entrepreneurial Management Integralprogramm
Masterthesis
Masterthesis
Module Coordinator/Lecturers
Study Programmes
Executive Master in Entrepreneurial Management Aufbauprogramm
International Management
International Management
Module Coordinator/Lecturers
Study Programmes
Bachelor's degree programme in Business Administration
Project Description
- Introduction to international management
- Key challenges to the global environment
- The cultural context of global management
- International and global strategies
- Organizational structures and strategic alliances in a global
- Global human resources management
- Leadership and control systems in global companies
Teaching Method
The interactive course introduces the basics of international management through core lectures, which will be critically considered and discussed afterwards. Case studies, papers, and other student activities which will be done in different forms of group work, facilitate the understanding of the theory.
Learning Results
The course "International Management" will give an introduction into core management and leadership functions of a global company, such as strategy, organization structure, human resources management, etc. Afterwards students will be able to understand better the specifics of international management against the background of global change and the cultural context. This will enhance their ability to manage strategic and structural processes in global companies.
Introduction to international management:
International management and strategy:
International management and organization:
International management and human resources:
Introduction to international management:
- Students will know the fundamental terms in international management and will be able to distinguish them from each other.
- Students will gain an overview of the key challenges in a global environment and will be able to connect them to the tasks they will have to cope with in global companies.
- Students will understand the important role of the cultural context and will be able to distinguish different cultural dimensions and regions.
International management and strategy:
- Students will recognize the theoretical basics of strategies in an international context and will be able to integrate them into a strategic framework.
- Students will be able to create a consistent global strategy and to adapt this strategy to specific situations.
International management and organization:
- Students will learn about different forms of organizational structure and process organization in the international context and will be able to connect them to different types of global strategies.
- Students will recognize the importance of networks and strategic alliances in the international context and will be able to analyze them systematically as well as to work out recommendations to develop them further.
International management and human resources:
- Students will learn about different forms of international human resources strategy and development and will be able to connect them to the strategic and structural context of the organization.
- Students will be able to distinguish between different leadership styles in global companies and will recognize the decisive interplay between leadership, motivation, and control systems.
Requirements (formal)
The following conditions need to be met prior to registering for the module exam:
Additionallly:
For students who started their studies in 2008:
For students starting their studies in 2009:
- successful completion of all first year full-time programme modules
Additionallly:
For students who started their studies in 2008:
- succesful completion of the module "Communication in English for Business"
- BEC II certificate
For students starting their studies in 2009:
- succesful completion of the module "Communication in English for Business"
International Economics
International Economics
Module Coordinator/Lecturers
Study Programmes
Bachelor's degree programme in Business Administration
Project Description
Following a short introduction to international economics, the module provides an understanding of the basic principles of international trade and policy:
- Definition and scope of international economics
- Fundamentals of international trade theory and policy
- actors and patterns in world trade
- trade models (Ricardian, Heckscher-Ohlin, standard)
- imperfect competition and international trade
- international factor movements
- international trade policy instruments, arguments and controversies
- Exchange rates and open economy macroeconomics
- national income and balance of payments
- money, interest and exchange rates
Teaching Method
Interactive lecture with practical exercises (exercise course);
Seminar: case studies, private study
Seminar: case studies, private study
Learning Results
On completion of the module students should be able to:
- Explain why countries trade and why governments may restrict international trade
- Outline theories of international trade theory and policy
- Illustrate patterns and trends in international trade
- Classify national income and balance of payments accounts
- Summarize models of exchange rate determination
- Point out the effects of changes in international exchange rates
- Identify challenges in international trade and monetary policy
- Apply international trade and finance theories to practical problems
Requirements (formal)
The following conditions need to be met prior to registering for the module exam:
Additionallly:
For students who started their studies in 2008:
For students starting their studies in 2009:
- successful completion of all first year full-time programme modules
Additionallly:
For students who started their studies in 2008:
- succesful completion of the module "Communication in English for Business"
- BEC II certificate
For students starting their studies in 2009:
- succesful completion of the module "Communication in English for Business"
International Economics and Finance
International Economics and Finance
Module Coordinator/Lecturers
Study Programmes
Bachelor's degree programme in Business Administration
Project Description
Following a short introduction to international economics, the module provides an understanding of the basic principles of international trade and policy:
In addition a seminar deals with special, selected topics about "International Financial Services".
- Definition and scope of international economics
- Fundamentals of international trade theory and policy
- actors and patterns in world trade
- trade models (Ricardian, Heckscher-Ohlin, standard)
- imperfect competition and international trade
- international factor movements
- international trade policy instruments, arguments and controversies
- Exchange rates and open economy macroeconomics
- national income and balance of payments
- money, interest and exchange rates
- International monetary system and policy
- policy goals and options
- international coordination
In addition a seminar deals with special, selected topics about "International Financial Services".
Teaching Method
Interactive lecture with practical exercises;
Seminar
Seminar
Learning Results
On completion of the module students should be able to:
- Explain why countries trade and why governments may restrict international trade
- Outline theories of international trade theory and policy
- Illustrate patterns and trends in international trade
- Classify national income and balance of payments accounts
- Summarize models of exchange rate determination
- Point out the effects of changes in international exchange rates
- Interpret international financial markets
- Distinguish government financial intervention with monetary policy
- Identify challenges in international trade and monetary policy
- Apply international finance theories to practical problems
Requirements (formal)
The following conditions need to be met prior to registering for the module exam:
Additionallly:
For students who started their studies in 2008:
For students starting their studies in 2009:
- successful completion of all first year full-time programme modules
Additionallly:
For students who started their studies in 2008:
- succesful completion of the module "Communication in English for Business"
- BEC II certificate
For students starting their studies in 2009:
- succesful completion of the module "Communication in English for Business"
Infrastructure Technologies
Infrastructure Technologies
Module Coordinator/Lecturers
Study Programmes
Bachelor's degree programme in Business Information Systems
Project Description
- Datenbanken
- Datenbanksysteme
- Datenbankanfragesprachen
- Grundbegriffe der Nachrichtenvermittlung
- Datenkommunikation
- Fernsprechvermittlungstechnik
- Mobilkommunikation
Teaching Method
Interaktive Vorlesungen, Übungen
Learning Objectives
Die Studierenden besitzen fundierte Kenntnisse der Infrastruktur-Technologien, welche die informationstechnische Grundlage für die Implementierung und den Betrieb von Informationssystemen bilden.
Nach Abschluss des Moduls verfügen die Studierenden über ein breit angelegtes Wissen aus den Bereichen Datenbanken und Netzwerken, so dass sie diese als grundlegende Technologien beim Einsatz von betrieblichen Informationssystemen verstehen. Sie kennen den aktuellen Stand dieser Basistechnologien und sind in der Lage dies im Kontext der Erstellung und der Anwendung von Informationssystemen anzuwenden.
Nach Abschluss des Moduls verfügen die Studierenden über ein breit angelegtes Wissen aus den Bereichen Datenbanken und Netzwerken, so dass sie diese als grundlegende Technologien beim Einsatz von betrieblichen Informationssystemen verstehen. Sie kennen den aktuellen Stand dieser Basistechnologien und sind in der Lage dies im Kontext der Erstellung und der Anwendung von Informationssystemen anzuwenden.
Learning Results
Die Studierenden besitzen fundierte Kenntnisse der Infrastruktur-Technologien, welche die informationstechnische Grundlage für die Implementierung und den Betrieb von Informationssystemen bilden.
Nach Abschluss des Moduls verfügen die Studierenden über ein breit angelegtes Wissen aus den Bereichen Datenbanken und Netzwerken, so dass sie diese als grundlegende Technologien beim Einsatz von betrieblichen Informationssystemen verstehen. Sie kennen den aktuellen Stand dieser Basistechnologien und sind in der Lage dies im Kontext der Erstellung und der Anwendung von Informationssystemen anzuwenden.
Nach Abschluss des Moduls verfügen die Studierenden über ein breit angelegtes Wissen aus den Bereichen Datenbanken und Netzwerken, so dass sie diese als grundlegende Technologien beim Einsatz von betrieblichen Informationssystemen verstehen. Sie kennen den aktuellen Stand dieser Basistechnologien und sind in der Lage dies im Kontext der Erstellung und der Anwendung von Informationssystemen anzuwenden.
Spanish Starter Course I
Spanish Starter Course I
Module Coordinator/Lecturers
Study Programmes
Sprachkurse und Extracurriculare Veranstaltungen
Project Description
This module supports the development of basic communicative and cultural competence in Spanish.
Teaching Method
Interaction, study skills
Learning Results
>understanding and passing on simple information
>taking part in simple everyday conversation
>reporting past events
>creating simple texts
>taking part in simple everyday conversation
>reporting past events
>creating simple texts