Skip to Main Content
Sign In

Dialog und Wissensmarketing: Am Beispiel der Wissensbilanzierung österreichischer Universitäten

Reference

Güldenberg, S., Diehr, G., & Durst, S. (2009). Dialog und Wissensmarketing: Am Beispiel der Wissensbilanzierung österreichischer Universitäten. Paper presented at the KnowTech, Bad Homburg, Germany.

Publication Type

Paper in Conference Proceedings

Staff Members

Dr. Susanne Durst MSc PD Dr. habil. Stefan Güldenberg Dr. rer. oec. Gregor Diehr

Participating Institutions

Institute for Entrepreneurship Chair in International Management

Research

International knowledge marketing: marketing strategies to build up a good international reputation and create sustainable competitive advantages (sample of a StartUp insurance company)
Preproposal PhD-Thesis
September 2009 until September 2011 (finished)
Both fields of research, international knowledge marketing and management of good reputation of the company are becoming significantly important in the science community. Both topics have been just ... More
Intellectual Capital Reports at Universities
Internal Project
February 2009 (finished)
Die Bilanzierung von Wissen ist ein Themengebiet, das in der Wissenschaft und in den Unternehmen zunehmend an Bedeutung gewinnt. Die Erstellung von Wissensbilanzen umfasst zwei Funktionen: Zum einen ... More
International knowledge marketing - the commercialization of knowledge based resources with the support of reputation
PhD-Thesis
September 2009 until September 2015 (finished)
The two fields of research, knowledge marketing and reputation management of the company has become significantly important in the science community. Both topics have been just fragmentary worked on. ... More