Entrepreneurial Branding: Measuring Consumer Preferences through Choice-Based Conjoint Analysis

Reference

Eggers, F., Eggers, F., & Kraus, S. (2016). Entrepreneurial Branding: Measuring Consumer Preferences through Choice-Based Conjoint Analysis. International Entrepreneurship and Management Journal, 12(2), 427-444.

Publication Type

Article in Scientific Journal

Staff Members

Prof. Dr. Dr. Sascha Kraus Prof. Dr. Fabian Eggers Dr. Felix Eggers

Participating Institutions

Institute for Entrepreneurship Competence Center for Entrepreneurship and Family Business Chair of Strategic Management and Entrepreneurship Chair of Entrepreneurship and Leadership

DOI

https://dx.doi.org/10.1007/s11365-014-0344-1

Original Source