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Antecedents of International Opportunity Recognition in Born Global Firms

Reference

Kraus, S., Niemand, T., Angelsberger, M., Mas-Tur, A., & Roig-Tierno, N. (2017). Antecedents of International Opportunity Recognition in Born Global Firms. Journal of Promotion Management, 23(3), 386-406.

Publication Type

Article in Scientific Journal