Knowledge marketing: How can strategic customers be utilised for knowledge marketing in knowledge-intensive SMEs?

Reference

Diehr, G., & Wilhelm, S. (2017). Knowledge marketing: How can strategic customers be utilised for knowledge marketing in knowledge-intensive SMEs? Knowledge Management Research & Practice(15), 12-22.

Publication Type

Article in Scientific Journal

Staff Members

Dr. Stefan Wilhelm Dr. rer. oec. Gregor Diehr

Participating Institutions

Institute for Entrepreneurship Chair in International Management

DOI

https://dx.doi.org/10.1057/s41275-016-0039-1

Original Source