• Einführung in die Grundlagen des strategischen Managements
• Theories of the Firm und strategische Schulen
• Strategieprozess, Umfeldanalysen, Unternehmensanalysen
• Strategische Konzepte und Generic Strategies
• Strategische Zielsetzungen, strategische Umsetzung, Kontrolle und strategisches Lernen
• Geplante, emergente und realisierte Strategien
• Strategische Positionierung
• Marktforschung
• Prozess der Wertentstehung
• Prozess der Wertgenerierung

Interaktive Vorlesung, Fallstudien

• Das Modul strategisches Management und Marketing führt die Studierenden in die Denkweise der markt- und ressourcenorientierten Strategielehre ein. Am Ende dieses Moduls sind die Studierenden in der Lage, Strategien zu konzipieren, die das Potenzial haben, für das jeweilige Unternehmen am Markt einen nachhaltigen Wettbewerbsvorsprung zu generieren.

• In der Lehrveranstaltung "Strategisches Management" werden sowohl die Grundlagen des strategischen Managementprozesses erläutert als auch zentrale Instrumente des strategischen Managements den Studierenden vermittelt. Die Studierenden sind anschliessend in der Lage, strategische Prozesse gezielt zu gestalten und die geeigneten Instrumente für die jeweilige Phase des Strategieprozesses selbständig einsetzen zu können. Dies umfasst Instrumente für die strategische Analyse genauso wie Instrumente für die strategische Umsetzung und das strategische Lernen.

• Am Ende der Lehrveranstaltung "Marketing" wissen die Studierenden, welche Aufgaben Marketingverantwortliche im Rahmen der Strategieentwicklung und der erfolgreichen Entwicklung, Gestaltung, Pflege und Elimination von Leistungen bzw. Marken zu bewältigen haben. Schwerpunkte werden dabei die Frage der Informationsgenerierung und der Prozessgestaltung bilden.

• Approaches to theoretical topics of particular relevance to the semester through notional explanations, discussions and clarifications, and based on the reading of key texts from the sciences and the arts
• Historiographical discussion of the 'making of architectural history and theory'; notes on the making of history in architecture from various perspectives, such as political, economical, sociological, philosophical, and cultural.
• Introduction and construction of archives of perceptual impressions from the physical/neurological domain, and their interpretations through the cognitive sector through models, speculations and concepts, building on the primary biological developments.

Lectures, seminars.

The module Courses Design Theory I seeks to establish the theoretical foundations for the concentration Design Theory.
The topics for the first semester center on issues regarding the theoretical planning and construction of space proper considering notions such as typology, morphology and style; the discussion of the historical emergence of the concept of 'architectural' space as a product of social constructivist processes, considering the impact of ideological, political, and ecomical forces; an introduction to the fundamental aspects of processes of perception that enable occupants of architectural spaces to mentally construct a representation of these spaces.

The aim is to provide students with the necessary knowledge and intellectual instruments to approach the problems discussed in the design project studios.

At the end of the module each student should have the ability to demonstrate and/or work with:

• knowledge on the humanistic currents through the reading of selected literature
• An understanding of the history of architecture reinterpreted considering political, sociological, and economical aspects.
• An insight into the structure and the workings of the outer organs of perception and perception in general.
• Demonstrate the ability to work with other students for assignments, readings and protocols.
• The ability to communicate complex ideas and concepts comprehensibly in visual, oral and written forms.
• Present and evaluate arguments, information and ideas concerning the various fields discussed in this module, and the ability to integrate these aspects in their individual design thinking and work.

• The various assessment methods are discussed in the descriptions of the single courses.

All courses in the module have to be passed with a sufficient grade (minimum grade of 4.0).
The module grade will be determined from the weighted average of the single course grades.

• Architectural Theory 33%
• History of Architecture 1 33%
• Cognitive Science for Architects 1 33%

• According to the chosen concentration in the MSc Degree-Program at Hochschule Liechtenstein, students can direct their studies in a similar orientation, or study complementary courses that can be integrative to their concentration.
• The content is given by partner universities.

Generally studio delivered and project based, with students being tutored individually and in groups. This is supported by lectures that explain the principles that underlie architectural design and provide the intellectual and cultrual context for the study in achitecture.
Lectures, seminars.

The module Study Abroad/ Special Studies gives the opportunity to study in an architectural program proposed by one of our none german speaking partner universities in Europe, America, Asia and Africa. The module aims to establish intercultural relationships and learning experiences. Students are confronted to new building cultures and traditions.

At the end of the module each student should have the ability to demonstrate and/or work with:

• Cultural awareness and sensibility.
• A researched understanding of design in order to take a position as a designer reflected in the ability to devise and implement strategies.
• A critical understanding of the intellectual and aesthetic content of self-selected buildings that supports architectural judgement.
• Researched and critical evaluation of the briefing and performance of buildings.
• The ability to define what type of research is relevant, what questions to ask, and which formats to record the findings to best serve as a springboard to design decisions.
• Execute complex defined and self-defined projects of research, development or investigation and identify and implement relevant outcomes.
• Ability to plan and compose buildings exhibiting complexity in terms of function, scale and context.
• Knowledge on the humanistic currents through the reading of selected literature
• Demonstrate the ability to work with other students for.
• The ability to communicate complex ideas and concepts comprehensibly in visual, oral and written forms.
• Present and evaluate arguments, information and ideas concerning the various fields discussed in this module, and the ability to integrate these aspects in their individual design thinking and work.

• According to partner university

The module has to be passed with a sufficient grade (minimum grade of 4.0).

• According to partner university

According to partner university and country

>Spoken and written communicative competence in various every day situations.
>Cultural competence

Interactive teaching (listening, speaking, reading, writing)

The module "German as a Foreign language" deepens the competences acquired during the introduction week. It can also be chosen independently.

The “Introduction week” at Hochschule Liechtenstein introduces international students to living in Liechtenstein and studying at Hochschule Liechtenstein.
The main goals are:
>Meeting other international students and the International Office team at Hochschule Liechtenstein
>Finding your way around the university
>Finding your way around the local area and introducing you to important institutions
>Building a foundation level of passive and active command of German
>Introducing you to life and culture in the Liechtenstein region
Please register for the Introduction week through the International office.

• The irrelevance of corporate finance with respect to company value
• Cost of capital
• Capital value as decision element for investments
• Investment controlling and management
• Capital budgeting and risk
• New share issues and increase in share capital (problems with insider trading)
• Asymmetrical information, agency problems, manager compensation and measuring success
• Corporate financing in the case of conflict of interests
• between owners and managers
• between creditors and owners
• among several creditors
• Optimal finance structure in consideration of taxes
• Evaluation of options
• Real options
• Balance sheet analysis and methods for corporate rating (DCF, EVA, EBIT, EBITDA, ROE, ROI)
• Mergers and acquisitions

Interactive lecture with integrated practice through use of case studies.

After completing the module, the students have a broad and integrated knowledge in the area of corporate financing and corporate rating as well as an overview of the state-of-the-art research. They understand various modelling approaches where the influence of special aspects or institutions (e.g. asymmetrical information or taxes) on corporate financing is described, and they can develop and present solutions to these problems. They are additionally able to apply a range of mathematical procedures and to use them in scientific contexts to describe and solve presented problems. They are further able to employ subject-specific vocabulary according to the situation and to apply well-honed reasoning skills.

The principal concentration of the course is:

• Demonstrating the concept of irrelevance of corporate financing
• Explaining the cost of capital terminology
• Illustrating the capital value method as decision instrument
• Delineating investment controlling and management
• Outlining the principal of new share issues and increase in share capital
• Clarifying the problem of financing in the case of asymmetrical information
• Providing examples of the agency problem and illustrating various conflicts of interest
• Investigating the influence of taxes on investment activities
• Scrutinising the forms of option rating
• Practicing various methods of corporate rating
• Differentiating between mergers and acquisitions

The following conditions need to be met prior to registering for the module exam:

• successful completion of all first year full-time programme modules
• successful completion of second year full-time programme modules (without professional experience modules) amounting to at least 35 credit points

Additionallly:
For students who started their studies in 2008:

• succesful completion of the module "Communication in English for Business"

or, alternatively,

• BEC II certificate

For students starting their studies in 2009:

• succesful completion of the module "Communication in English for Business"

Exception for the academic year 2009/2010:
For students starting their studies before WS 2008/2009 no formal prerequisites.

• Das Modul verweist auf die enge Verflechtung personalwirtschaftlicher, organisatorischer und organisationspsychologischer Managementherausforderungen.

• Die Lehrveranstaltung ¿Verhalten in Organisationen' setzt auf der Ebene des Individuums auf und stellt die Wechselwirkung zwischen den Ebenen Individuum, Gruppe und Organisation in den Vordergrund. Besondere Berücksichtigung findet die Systematisierung von organisationspsychologischem Wissen sowie das eigene Erleben und der Anwendungszusammenhang in die Praxis.

Interaktive Vorlesung mit Einzel- und Gruppenübungen inkl. Plenumsdiskussionen

• Enge Verzahnung zwischen personal- und organisationswirt-schaftlichen und -psychologischen Fragestellungen bewusst machen (z.B. enger Zusammenhang zwischen Honorierung und Art der Aufgabenteilung).
• Organisationspsychologie als eigenständiges Fach beschreiben.
• Individuelles Verhalten in Organisationen erklären.
• Strukturen und Prozesse in Gruppen erleben und auf das

alltägliche Verhalten anwenden.

• Organisation, Team und Individuum als dynamisches, einer

Wechselwirkung unterworfenem System beschreiben.

• Dynamik von Organisationen erklären.
• Fähigkeit zur kritischen Reflexion grundlegender

organisationspsychologischer Zusammenhänge entwickeln.

• Introduction of the bank and insurance systems in Liechtenstein, Germany, Switzerland and Austria
• Roles and responsibilities of banks and insurance companies
• Matching maturities
• Matching volume
• Control function
• Risk management
• Models on existence of banks and financial intermediation
• Necessity of bank regulation
• The role of national banks
• Methods for regulation of volume of money in circulation
• Methods for regulation of interest rates
• Basic aspects of deposit and credit transactions
• Practices in overall bank regulation
• Bank accounting
• Basics of bank calculation
• Insurance business
• Insurance of property
• Insurance of persons
• The role of reinsurance

Interactive lecture

After completion of the module, the students recognise the state-of-the-art pertaining to the economic and business-management aspects of the banking and insurance business.
They understand a range of economic explanations on the existence of banks and insurance companies. They realise the necessity of bank regulation and understand the distinct business-management features of banks and insurance companies. They have at their command special knowledge of the development of the banking system and the current methods and modes of operation in daily bank and insurance business.
In addition, the students apply theoretical models on bank theory, on overall bank regulation and insurance business operations in order to argue within a scientific environment as well as to be able to apply these models in a practical context.

The learning outcome of the course is:
" Describing the distinct features of the banking and insurance systems in Liechtenstein, Germany, Switzerland and Austria.
" Explaining the responsibilities of banks and insurance companies.
" Justifying and scrutinising the existence of banks
" Juxtaposing models on financial intermediation
" Demonstrating the necessity of bank regulation
" Enumerating the aspects of deposit and credit business
" Making use of practices in overall bank regulation
" Applying special requirements for bank accounting
" Understanding the basics of bank calculation
" Classifying insurance business as insurance of property and insurance of persons
" Explaining the role of reinsurance.

The following conditions need to be met prior to registering for the module exam:

• successful completion of all first year full-time programme modules
• successful completion of second year full-time programme modules (without professional experience modules) amounting to at least 35 credit points

Additionallly:
For students who started their studies in 2008:

• succesful completion of the module "Communication in English for Business"

or, alternatively,

• BEC II certificate

For students starting their studies in 2009:

• succesful completion of the module "Communication in English for Business"

Exception for the academic year 2009/2010:
For students starting their studies before WS 2008/2009 no formal prerequisites.

This module supports the development of basic communicative and cultural competence in Spanish.

Interaction, role play

>understanding and passing on simple information
>taking part in simple everyday conversation
>reporting past events
>creating simple texts

• Building Blocks of "Corporate Entrepreneurship" (definition, general frameworks, differences between Corporate Entrepreneurship and Start-Up Entrepreneurship, process of Corporate Entrepreneurship, forms of Corporate Entrepreneurship)
• Creating a Corporate Entrepreneurship Organization (human resource management in entrepreneurial organizations, personality of corporate entrepreneurs, motivations for entrepreneurial behaviour, corporate strategy and entrepreneurship, elements and development of an entrepreneurial culture)
• Entrepreneurial Performance (constraints on entrepreneurial performance, leading an entrepreneurial organization, assessing entrepreneurial performance, sustaining entrepreneurial performance)

Interactive lecture with practical exercises (exercise course) and case studies, private study

"Corporate Entrepreneurship" provides the participants a practical impression of Corporate Entrepreneurship. At the end of the module students will

• know the relevant issues regarding Corporate Entrepreneurship.
• have got in touch with concepts on how to create a company with the spirit of Corporate Entrepreneurship.
• know how to measure Corporate Entrepreneurship related to its performance advantages.

The following conditions need to be met prior to registering for the module exam:

• successful completion of all first year full-time programme modules
• successful completion of second year full-time programme modules (without professional experience modules) amounting to at least 35 credit points

Additionallly:
For students who started their studies in 2008:

• succesful completion of the module "Communication in English for Business"

or, alternatively,

• BEC II certificate

For students starting their studies in 2009:

• succesful completion of the module "Communication in English for Business"

Exception for the academic year 2009/2010:
For students starting their studies before WS 2008/2009 no formal prerequisites.

This module prepares students with slightly advanced Spanish language competence from level A2 (European Framework of reference for Languages)

>discussing a variety of topics
>participating in discussions
>understanding text, TV and radio programmes
>presenting