Marketing in Theory and Practice
IT in Trusteeships
Informal Discussion about the Current Problems facing Trusteeships

Erwerb der fachlichen Kompetenz in den Bereichen Marketing sowie Informatik im Treuhandwesen. In den Kamin-gesprächen sollen aktuelle Problem-/Siutationsbereiche des Treuhandwesens aufgegriffen werden. Befähigung zum Erkennen entsprechender Fragestellungen und deren Umsetzen in der betrieblichen Praxis. Einbezug aktueller Pro-bleme des Betriebes von Treuhandunternehmen vor dem Hintergrund sich ändernder sozialer Rahmenbedingungen.

Marketing 50 %
Informatik im Treuhandwesen 50 %

Zum erfolgreichen Bestehen des Moduls ist eine Mindestnote von 4.0 erforderlich. Zusätzlich müssen 80% der zu absolvierenden Einzelprüfungen eines Moduls mindestens mit der Note 3.5 abgeschlossen werden.

• Strategic, Dynamic and Tactical Asset Allocation
• Active Portfolio Management
• Asset Allocation, Investment Horizon and Risk Measurement
• Performance Measurement and Output Evaluation
• Discussion of the Methods of Individual Selected Journal Contributions
• Introduction to Life Insurance, Occupational Pensions and Pension Funds
• The Role of Life Insurance in Estate Planning
• Location Advantages in Liechtenstein for the Life Insurance and Pension Fund Market
• Selected Annually Changing Theoretical Questions on Wealth Management

Interactive lecture, exercises, seminar

After completion of the module, the students have at their disposal comprehensive and integrated knowledge of most core issues in wealth management and have a critical understanding of the majority of the utilised procedures and methods. They have at their command specialised knowledge of professional methods for processing data and illustrating it in a well-structured manner. They are able to show originality and creativity in the application of their knowledge and take into consideration scientific and ethical issues in the face of incomplete information. The students are able to communicate on the subject of wealth management with experts and laities and thus reflect and enlarge upon their knowledge and methods.

• Written examination with 120 minutes editing time
• Term paper
• Presentation
• Obligatory class participation

Web-based online evaluation upon completion of module

• Recognising problems and analysing various topics in the area of financial services
• Handling ambitious practical problems in financial services like consulting projects and real portfolio management
• Developing customer-specific solutions
• Communicating with project client
• Presenting the final project report
• Working in a team in a project-oriented manner
• Mastering a portfolio under the supervision of a portfolio manager
• Working up all relevant information and data for portfolio management
• Structuring the strategic and tactical asset allocation
• Deciding on security selection

Seminar

After completion of the module, the students have at their disposal practical experiences in handling a consulting project in the area of banking and finance. In the course of the assignment, they utilize a range of advanced procedures and techniques incorporated in the discipline and apply theoretical insights to practical solutions, so that they are directly prepared for their professional life. Students develop original and creative answers for topics and problems and are able to evaluate the situation even without complete information. They are able to reflect and enlarge their knowledge and capabilities. In addition, they master professional project assignment and presentation techniques and are trained to function in a team. They are also able to assume responsibility within the team and to coordinate team assignments while taking into account the interest of the business.

• Assignment with presentation

Web-based online evaluation upon completion of module

• Identification of a research problem and development of a research question
• Thematically formulating a problem and developing a solution through application of scientific methods
• Independence in handling a research problem determined in the course of an assessment. Discussion with the advisor about methodological and content issues in solving a research topic.
• Completion of a comprehensive assignment where the students deal with a theoretical or practice-oriented problem in their area of specialisation by drawing on scientific work methods.
• Mid-term report about the current stage of the progress during the Colloquium.
• Completion of presentation documentation on a research problem within their specialised area.
• Defense of the elaborated research topic and in-depth discussion with the examination board.

> After completion of the module, the students have acquired a detailed knowledge and a critical understanding of their research topic.

> They have at their disposal specialised knowledge of methods and procedures for processing data and explaining it in a structured manner. They exhibit originality and creativity in the application of their knowledge.

> The students complete research and development projects, applying specialised research methods, survey and development techniques by drawing on their previously acquired skills.

> Additionally, they present the significant findings of their project to academic and real economy specialists, thereby utilising various communication methods in order to illustrate complex data on a scientific level.

> Upon positive evaluation of the thesis module the Master's degree is awarded to the candidate.

• Colloquium presentation (attendance at 2 Colloquium days obligatory)
• Evaluation of the written thesis paper
• Presentation and defense in front of the examination board

Web-based online evaluation upon completion of module

Further information and material for this module:

Regulations and Guidelines
Hochschulforum

• Profitability Analysis
• Planning and Monitoring of Target Figures in Profitability Management
• Introduction to Risk Management
• Change in Interest Rates Risk Management
• Credit Risk Management
• Application of Strategy Concepts
• Simulation of Banking Business
• Dealing with Changing Framework Conditions

Interactive lecture, exercises, computer based business game

After completion of the module, participants recognise the characteristics and terminology of comprehensive banking management. They are able to apply the corresponding concepts in a target- and problem-oriented manner, to analyse the economic and political environment of a bank and to react appropriately to changes in framework conditions.

They are additionally able to apply their knowledge in new and unfamiliar situations and to deal with limited information.

They supply solutions on professional issues and manifest competence in dealing with competitors and colleagues.

• Written examination with 90 minutes editing time
• Assignment
• Obligatory class participation

Web-based online evaluation upon completion of module

• Leadership Styles
• Significance of Power
• Motivation Approaches
• Techniques for Conducting Negotiations
• Analysis of Body Language
• Analysis Instruments and their Application
• Reaction to Change of Framework Conditions
• Critical Observation of Competitors
• Strategic Concepts and their Application
• Dealing with Bank-Specific Controlling Instruments and Information Media
• Result Effect of Risks, Structuring of Conditions, Balance Sheet Structure, Market Interest Methods, Capital Resources Requirement and Differing Economic Scenarios

Interactive lecture, exercises

After completion of the module, the students have at their command essential abilities regarding corporate governance and are familiar with vital principles of strategic management. They integrate various leadership styles in their dealings and are knowledgeable concerning the management of employees and business development. They are able to conduct negotiations to their advantage by expertly representing their standpoints, by communicating the correct body language and by correctly interpreting the body language of their negotiating partner.
Additionally, they are familiar with the prevalent and current insights on strategic management, in particular in the area of financial services. They apply differentiated strategies to various business segments of a financial services undertaking, but are also familiar with the coherencies and interaction between differing sectors.

• Written examination with 60 minutes editing time
• Assignment with presentation
• Obligatory class participation

Web-based online evaluation upon completion of module

International Group Accounting and Consolidation Procedures

• Fundamentals of International Group Accounting according to IAS/IFRS

• Accounting policy and balance sheet analysis

• Deferred tax liabilities and deferred tax assets

• The effective tax rate and deferred taxes

The Economics of Taxation

• Theory of Optimal Taxation

• Taxation and Saving Decisions

• Taxation and Investment Decisions

• Taxes and Capital Structure

Interactive lecture, case studies

1 Written exam with 90 minutes editing time
1 Presentations

Web-based online evaluation upon completion of module

• Financial Decision Theory
• Capital Market Models and Evaluation on Complete Markets
• Portfolio Management
• Critique of the Expected Utility Theory
• Prospect Theory
• Kinds and Consequences of Heuristic Distortion
• Framing
• Momentum und Contrarian Strategies
• Technical Analysis

Interactive lecture, exercises

After completion of the module, the students are able to evaluate assets by means of various models and to illustrate investment procedure. They thereby draw on current knowledge of capital market research and can show suggestions for solutions while integrating their theoretical knowledge. Events on the capital market are critically scrutinised in discussions with instructors and fellow students.

• Written examination with 120 minutes editing time

Web-based online evaluation upon completion of module

• Dimensions of Corporate Governance
• Practice of Right of Control by Various Actors
• Conflict of Interest
• Financial Remuneration for Managers
• Role and Responsibility of Institutions (Accounting, State)
• Corporate Governance in Financial Services Undertakings
• Empirical Investigations of Corporate Governance
• Ethical Requirements in Investment Management
• Professional Standards in Investment Management, e.g. in Connection with Non-Public Information, Obligations to Customers and Employers, Dealing with Conflict of Interest

Interactive lecture, case studies

After completion of the module, the students have at their command in-depth knowledge in the area of Corporate Governance. They are able to illustrate diverse enticement scenarios and thus are able to explain the actions of various actors and the occurrence of conflicts of interest.
They are able to infer from them the resulting institutions, guidelines and laws and to integrate them into the parameters of financial service undertakings. In addition, they are familiar with the distinct potential for conflict of interest in investment management, but they understand the ethical and professional demands on a professional investor with respect to customers and employers.

• Written examination with 90 minutes editing time
• Assignment with presentation
• Obligatory class participation

Web-based online evaluation upon completion of module

• Management and completion of a scientific project
• Moderation
• Brush-up Project Management

• Fundamental Econometrics
• Introduction to Time Series Analysis
• Introduction to Panel Data Analysis
• Introduction to Typical Econometrics and Database Software

• Fundamentals of Modern Standard Capital Market Theory
• Market Anomalies
• Information Processing in Real Capital Markets
• Statistical Characteristics of Share and Index Returns
• The Event Study Method

Interactive Lecture, Exercises

After completion of the module, the students are familiar with the significant concepts and terminology of empirical capital market research. They have at their disposal detailed knowledge of the manner in which capital market research develops and they master a range of established investigative methods. They additionally apply various computer-based procedures and methods of processing and structurally illustrating data. Within established parameters they conduct research projects and verify relevant findings. They discuss them with peers and colleagues on a professional level.

• Written examination with 120 minutes editing time
• Assignment
• Term paper
• Presentation
• Obligatory class participation

Web-based online evaluation upon completion of module