Knowledge Marketing-The Integration of Strategic Customers’ Knowledge in SMEs

Reference

Diehr, G., & Wilhelm, S. (2015). Knowledge Marketing-The Integration of Strategic Customers’ Knowledge in SMEs. Presented at the Forum Mittelstandsforschung, Chur, Switzerland.

Publication Type

Presentation at Scholarly Conference

Staff Members

Dr. Stefan Wilhelm Dr. rer. oec. Gregor Diehr

Participating Institutions

Institute for Entrepreneurship Chair in International Management Chair of Entrepreneurship and Strategic Management