Der perfekte Einstieg in die Medien und Kommunikationswelt als Radio- und Multimediajournalist. Die Studenten lernen die Grundlagen für eine Radiosendung und einen Podcast im neuen Campus Radio für Liechtenstein und die Welt. Zusätzlich wird ein Online-Portal erstellt. Bei den Campus Gesprächen mit hochkarätigen Gästen arbeiten die Studenten aktiv in der Redaktion mit. Ein neues Programm wird professionell geplant und umgesetzt. Der Inhalt wird einzigartig und hat immer einen starken Bezug zu Liechtenstein, der Universität Liechtenstein und den Partnern der Universität.

Sendungen, Audios, Podcasts, etc.

Von der Recherche bis zur Umsetzung werden Journalistische Radio und Multimedia Inhalte erstellt. Die Studenten lernen kompetente Interviews und Radiobeiträge zu produzieren. Zusätzlich wird das Programm aktuell Online und auf den Podcast Plattformen präsentiert.

Die Studenten erklären die Trends in der Audioproduktion für das Radio und die Online-Kanäle. Für die Studenten wird es klar wie wichtig Kommunikation mit der eigenen Stimme und in den Social Media Kanälen ist. Die Studenten bauen das neue Campus Radio der Universität Liechtenstein auf und lernen eigene Formate und Sendungen zu planen und umzusetzen.

Smartphone, Mikrofon, Laptop

Benotung

Die Sendungen, Audios, Podcasts und eine Präsentation zum Thema Campus Radio werden bewertet.

Anwesenheitspflicht: mind. 80%

Benotung

Die Sendungen, Audios, Podcasts und eine Präsentation zum Thema Campus Radio werden bewertet.

Anwesenheitspflicht: mind. 80%

In the countless conversations and negotiations we lead each day, ideally, information is willingly
exchanged, opinions are openly discussed and a result that benefits everyone is achieved. However,
real life often looks like this: There is a lack of conversation, instead there is righteousness,
embarrassed silence, an unpleasant atmosphere and misunderstandings. Sometimes there is even the
impression that colleagues in the team or your own client are opponents.
• To have a good conversation in which interlocutors meet at eye level and to conduct successful
negotiations in which everyone wins something is a key competence of diplomats and secret service
officers. Hereby, persuasiveness and trust building abilities are key. Winning other people over is a
great feeling - and an art. Those who master it will experience that business relationships, difficult
conversations, and even tough negotiations are pleasant and highly effective.
• Creativity as an essential pillar of entrepreneurial and leadership competence is fundamental not only
to successfully starting a business, securing its competitiveness, leading a team or organization, but
also to communicating in a convincing and winning way. However, in times of constant acceleration of
our daily routines, it has become more and more difficult to carve out time for truly creative processes.
• In this course, you learn how to master difficult conversations and negotiations with trust, creativity,
and diplomacy, thus advancing the persuasiveness of your ideas and communication, while combining
your personal well-being with your professional success. Nature is a great teacher and support in this
endeavor. You will train your intuitive skills as one of the biggest and most important trump cards in a
globalized world, particularly in difficult times.

Methodological mix of input, reflection, group work, role play, …

Participants are able to ...
• understand what trust really means, how it is created, what it depends on, and what it is based upon
• recognize the needs of their counterpart in the field of tension between different values and promote a
trouble-free relationship level
• prepare conversations and negotiations efficiently, develop a common language in the team, and get
"outliers” on board
• shape negotiation interests and make them effective
• easily achieve more with a clear, appreciative language
• recognize and effectively prevent manipulation
• find their creative genius for better communication in difficult situations
• strengthen their power of persuasion – advancing their positions and ideas
• develop the right mindset – for better problem solving and decision making
• strengthen their personal resilience in difficult situations in order to open up new planes of action and
achieve their goals with more ease

• Course based on continuous assessment, see details under "assessment".
• Meeting attendance is an essential pre-requisite for successfully completing a course based on
continuous assessment.
• Attendance must be proven for at least 80% of the stipulated contact time. Responsibility for checking
and providing written proof of this obligatory attendance lies with the course lecturer who is required
to store this information at least until the end of the semester.
• In the case of absenteeism that exceeds the specified limits of absence, a medical certificate is
required. Responsibility lies with the Head of the Coordination Office for Cross-Faculty Elective
Subjects to approve the reason for the student’s failure to attend.
• Participation in other activities of the university is not recognized as an excused absence.

Grading
Evaluation with the standard numerical grades
Parts of assessment
A: (40%) – Attendance and active participation
B: (60%) – Presentation during last module
Compulsory attendance (min. 80%)

Basics, assignments und objective targets of financial statements analysis, financial presentation practice (by real facts, by rights to elect a valuation, by balance sheet disclosure), types of financial statements analysis (internal, external), methods/arrangements of financial statements, ratios of financial statements analysis in an overview, financial ratios, efficiency ratios, liquidity ratios, Kralicek's Quicktest, Du Pont ratio system of financial control (ROI, ZVEI), discriminant analysis, window dressing and accounting fraud, case studies for comprehensive financial statements analysis, modern financial statements analysis (including equity based financial statements analysis).

International accounting systems in an overview, setting up of international accounting, components of annual individual financial statements (International Financial Reporting Standards - IFRS, dealing with the most important IFRS-standards und working out differences to national accounting relating to commercial law, adjustment of a financial statement relating to commercial law concerning a financial statement relating to IFRS, basics of annual consolidated financial statements (relating to commercial law versus IFRS).

Introduction to International Marketing: basics and characteristics of international marketing, political roles, cultural and economic environments, international market research, development, implementation and coordination of international marketing programs.

Voraussetzung für die Anmeldung zum Modul:

• erfolgreicher Abschluss von English I
• erfolgreicher Abschluss von weiteren Modulen des 1. Regelstudienjahres im Umfang von weiteren 45 Credits.

Following a short introduction to international economics, the module provides an understanding of the basic principles of international trade, trade policy and international finance. In detail the contents of the module include:

• Definition and scope of international economics
• Fundamentals of international trade theory and policy
• actors and patterns in world trade
• trade models (Ricardian, Heckscher-Ohlin, Standard)
• imperfect competition and international trade
• international factor movements
• international trade policy instruments, arguments and controversies
• Exchange rates and open economy macroeconomics
• national income and balance of payments
• money, interest and exchange rates
• International monetary system and policy
• policy goals and options
• international coordination

Voraussetzung für die Anmeldung zum Modul:

• erfolgreicher Abschluss von English I
• erfolgreicher Abschluss von weiteren Modulen des 1. Regelstudienjahres im Umfang von weiteren 45 Credits.

Fundamentals of online trading (esp. e-commerce), economical, legal and ethical aspects of e-commerce. Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C), architectures and functionalities (especially marketing, security and payment systems), technologies (intranet, extranets, web shops, collaboration systems and social media), e-government, case study

Voraussetzung für die Anmeldung zum Modul:

• erfolgreicher Abschluss von English I
• erfolgreicher Abschluss von weiteren Modulen des 1. Regelstudienjahres im Umfang von weiteren 45 Credits.

Basics and assignments of controlling (functions und roles of enterprises, concepts of leadership/corporate governance, enterprises as a complex system, control mechanism for enterprises), fundamentals of financial statement analysis, Du Pont ratio system of financial control, financial accounting as analysis and information instrument (flow statement, direct and indirect cash flow determination, cash flow statement, case studies), operative control by financial ratios (liquidity, stability, profitability), planning of capital requirements for a start-up planning, prospective control by financial ratios (planning instruments, assignments of operative planning, earnings plan/budgeted income and loss statement, financial budget, budgeted balance sheet), value based corporate management, cost planning und variance analysis.

Modul 1 widmet sich der Einführung in die Steuersysteme sowie in das nationale und internationale Steuerrecht der vier deutschsprachigen Länder Liechtenstein, Deutschland, Österreich und Schweiz. Im Fokus steht die Besteuerung natürlicher Personen auf der Basis des geltenden Steuerrechts unter Be-rücksichtigung allfälliger Steuerreformen. Die jeweils gewonnenen Erkenntnisse werden anhand konkre-ter Fallbeispiele vertieft. In grenzüberschreitenden Fallstudien erfolgt zudem die Auseinandersetzung mit den Themen der Abgrenzung und Bestimmung nationaler Besteuerungsansprüche, der persönlichen Einkommens- und Vermögenszuordnung und der Lösung grenzüberschreitender Doppelbesteuerungs-probleme durch unilaterale Massnahmen sowie unter Einbeziehung aktueller Entscheidungen der Rechtsprechung.

schriftliche Prüfung

Das Kolloquium gibt Studierenden die Möglichkeit ihr Forschungsprojekt methodisch und inhaltlich vorzustellen, zu diskutieren und entsprechend zu verbessern. Neben Input-Vorträgen von Dozierenden werden die Studierenden im Kurs ihr Forschungsprojekt vorstellen. Im Anschluss diskutieren sie dieses mit Dozierenden und Forschern sowie den Mitstudierenden. Ziel ist es die Forschungsfrage weiter zu schärfen, sowie das methodische Vorgehen zu verbessern.

Präsentationen, Fallstudien, Diskussionen

Exposé des Forschungsprojektes

Essay, praktische Prüfung (Rollenspiel, Fallstudie)