are able to describe the fundamental concepts of E-commerce
describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
apply methods and models in relation with E-Commerce solve contemporary problems.
identify connections between concepts in E-Commerce, business models, information systems, and information technology.
combine models, methods, and theories to implement holistic E-commerce concepts.
evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
Personal Competence
Perceive their own learning ability and willingness to learn.
Communicate independently, reflect on their own behavior and carry out an appropriate self-assessment.
Take on responsibility through self-discipline, flexibility and target orientation.
Are characterized by their full commitment, duteousness and reliability.
Represent their independence and self-motivation and thereby positively influence their determination to be top performers.
Social Competence
Understand the oral presentation by the lecturer (input, questions and solutions) and pay attention to the remarks of their fellow students.
Operate partly in partner work on solutions to exercises given by the lecturer, as well as in group work in self-study.
Assess suggestions for solutions by fellow students, evaluate their own approaches to solutions (ability to criticize).
Distinguish themselves through capacity for teamwork, communication skills and cooperation skills.
Represent and justify their own approaches to solutions during criticism by the lecturer or fellow students (ability to accept criticism).
Methodological Competence
Reproduce the basic instruments and techniques of operative controlling.
Understand the responsibilities and methodologies of operative controlling, as well as the meaning of subject-specific modes of expression and can reconstruct the underlying situation using the instruments of operative controlling.
Apply the most important basic instruments in the field of financial management based on principles of short, medium and long term planning and are able to compile income budgets, current accounts and budgeted balance sheets.
Analyze concrete situations for their relevance to controlling, and are able to condense various budgeting techniques for different business divisions ( partial budgets, such as e.g. sales budget, production budget, purchasing and storage budget, personnel budget, overheads budget, investment budget) into one overall budget or, in reverse, to divide the overall budget into partial budgets.
Propose, for periodic audits, the necessary control mechanisms from a seasonal and textual view.
Evaluate and assess their own work based on subsequent, jointly compiled or given solutions.
Personal Competence
Kreativität im Finden und der Ausgestaltung von Forschungslücken.
Ausdauer und Durchhaltevermögen in der Ausarbeitung von Forschungsthemen.
Social Competence
Stichprobenakquise und Interaktion mit Befragten bei wissenschaftlichen Untersuchungen.
Methodological Competence
Befähigung zum theoretisch-konzeptionellen und wissenschaftlichen Arbeiten.
Professional Competence
Exposé zur Masterthesis verfassen.
Selbständige Literaturanalyse durchführen.
Untersuchungsdesign anhand der Fragestellung auswählen.
Online-Befragungen durchführen.
Testtheoretische Grundlagen kennen.
SPSS anwenden.
Quantitative Daten aufbereiten.
Deskriptiv- (Mittelwert, Standardabweichung) und inferenzstatistische Analysen durchführen (z.B. Korrelations-, Regressions-, Faktoren- und Reliabilitätsanalyse).
Quantitative Ergebnisse interpretieren.
Grundlagen der qualitativen Methodik (z.B. Interviewmethodik, qualitative und quantitative Inhaltsanalyse) kennen.
Semi-strukturierte Interviews ausführen.
NVivo anwenden.
Transkription durchführen.
Qualitative Daten auswerten und interpretieren
Personal Competence
Ein persönliches Veränderungsprojekt erfolgreich meistern.
Die emotionale Seite im Rahmen persönlicher Veränderungsprojekte verstehen lernen.
Die Wechselwirkung zwischen persönlicher und
organisatorischer Veränderung erkennen und damit umgehen lernen.
Social Competence
Wirksame Teams für Veränderungsprojekte zusammenstellen.
Kollektive Lernprozesse in Organisationen fördern.
