• Basics, tasks and characteristics of international marketing
• The international marketing environment: relevance and consequences of cultural differences and diverging economic, political, and legal conditions
• International market research and country risk assessment
• Fundamental strategies of foreign market entry and development
• Planning process of international market entry and market development (international strategy, international market selection and segmentation, alternative entry modes, timing, etc.)
• Export marketing mix versus global marketing mix (product adaptation, international product development, management of international product life cycles, global products and services, branding, export pricing, price strategies on the world market, global communication, management of international distribution channels, international marketing logistics)

Interactive lecture with discussion, exercises, and case studies

After the course the students will understand the characteristic challenges of international market entry and market development. They will be able to identify and assess opportunities and risks of international operations. For this purpose the students know where to find appropriate sources of information about foreign country markets and cultures and how to use this information in order to select profitable international markets. The students learn to evaluate trade-offs between a firm's adaptation to local needs and a global approach.
With the case study method, course participants learn to combine theory and practice and to apply specialized knowledge and methods to business settings. As the course is in English, language skills will be improved. Moreover, presentation techniques and teamwork are enhanced. Teamwork brings benefit in terms of social competence.

The following conditions need to be met prior to registering for the module exam:

• successful completion of all first year full-time programme modules

Additionallly:
For students who started their studies in 2008:

• succesful completion of the module "Communication in English for Business"

or, alternatively,

• BEC II certificate

For students starting their studies in 2009:

• succesful completion of the module "Communication in English for Business"

The Investment Process, Financial and Portfolio Mathematics, Risky Assets, Mean-Variance Portfolio Theory, Index-Models, CAPM, APT, Multifactor Models, Equity and Fixed Income Security Analysis, Term Structure of Interest Rates, Efficient Market Hypothesis

Voraussetzung für die Anmeldung zum Modul:

• erfolgreicher Abschluss von English I
• erfolgreicher Abschluss von weiteren Modulen des 1. Regelstudienjahres im Umfang von weiteren 45 Credits.

• Organisatorische Verankerung der Leistungs- und Kostenstellen.
• Organisatorische Verankerung der Leistungs- und Kostenträger.
• Dezentrale und zentrale Steuerungselemente.
• Konzernstrukturen.
• Integrierte Managementsysteme.
• Profit-Center-Rechnung.
• Organisatorische Verankerung der Profit-Center verstehen.
• Einfachere Strukturmodelle selbständig erarbeiten.
• Zusammenspiel dezentraler und zentraler Steuerung verstehen und Spannungsfelder erkennen.
• Konzernstrukturen analysieren und kritisch hinterfragen.
• Profit Center Management als integriertes Managementinformationssystem verstehen.
• Profit-Center-Rechnung in einfacheren Beispielen selbständig umsetzen.
• Schnittstelle der Managementerfolgsrechnung zur finanziellen Rechnungslegung verstehen.
• Praktikable Lösungen für interne Verrechnungen erarbeiten.

Das Modul Controlling wird mit den Evaluationen der beiden Lehrveranstaltungen Profit Center Strukturen und Profit Center Management evaluiert, die je mit 50% Gewicht in die Gesamtnote eingehen.

This course examines the key elements of the international entrepreneurial venture. The learning perspective will be that of the global entrepreneur – one whose business is “born global,” and who may capitalise upon resources from anywhere in the world, while facing global competition and other uncertainties at any time. Specific topics the course will cover include:

• motivations to go global,
• traits of international entrepreneurs,
• business opportunity identification and assessment,
• opportunities and barriers to international trade,
• cultures and international entrepreneurship,
• strategic alliances,
• global marketing and R&D,
• developing the global business plan and managing global expansion,
• foreign market selection models

This course will proceed primarily through critical analysis of the text, cases, and other readings that have been assigned for the course. Thus, it is imperative that students read these materials in advance and are well prepared to work with these concepts in course projects and discussions.

• Assess the viability of a new business concept or idea
• Understand the issues involved in initiating a global new venture
• Identify the critical assumptions underlying a new business concept and the milestones in implementing the business concept
• Understand how entrepreneurs in different cultures and economies create, find, control, and use resources to build a growth-oriented venture
• Develop skills in entrepreneurial management including opportunity recognition, market assessment, and feasibility analysis

There is a 120-minute written examination testing the content of the course “Going International”.

Markteintrittsstrategien

• Spezifika des Entrepreneurial Marketings.
• Innovationsideen und ihre marktorientierte Bewertung.
• Marketing unter Ressourcenknappheit.

Projekt Marketingplan

• Wesen und Bedeutung eines Marketingplans.
• Prozess der Marketingplanung.
• Informationsgrundlagen der Marketingplanung.
• Marketingstrategieplanung und Geschäftsmodell.
• Planung der Marketinginstrumente.
• Implementierung und Kontrolle.

• Zentrale Ansätze, Theorien und Modelle sowie die Hauptgebiete und Grenzen des Entrepreneurial Marketings in Zusammenhang mit den Markteintrittsstrategien kennen.
• Instrumente des Markteintritts korrekt und zielgerichtet anwenden, um typische Aufgaben des Markteinttritts zu lösen.
• Kernfragen der Markteintrittsstrategie beantworten.
• Mit Aspekten des Timings von Markteintritten vertraut sein und die unterschiedlichen Timing-Zeitpunkte auf Marktsituationen anwenden.

• Marketingplan lesen, verstehen und für ein Projekt erstellen.
• Marketingziele definieren, darauf aufbauend Marketingstrategien festlegen und diese im Rahmen der Marketinginstrumente operationalisieren.
• Bedeutung eines systematisch, konzeptionellen Marketingansatzes für unternehmerisches Handeln herausstellen und anhand von Praxis-Fallbeispielen verdeutlichen.

• Methoden der Sozialforschung im Überblick darstellen.
• Forschungsfragen ableiten und definieren.
• Forschungsrelevante Literatur suchen und analysieren.
• Theorien, Modelle und Thesen eines Forschungsgebietes erklären.
• Forschungsdesign mit Variablennetz entwickeln.

• International Market Environment

(Insights into International Marketing, Trade Organisations and Trade Policy, Intercultural Aspects, Economic Environment, Political and Legal Framework Conditions).

• International Market Entry and Development of Markets

(Organisation, Implementation and Control, Market Research, Market Entry and Expansion).

• Export Marketing Mix

(Product Adaptation, Pricing, Marketing Communication, Distribution Management).

• Global Marketing Mix

(Global Product Management and Global Brand Development, Global Services, Global Logistics and Purchasing, Global Pricing, Global Communication Policy).

During the educational journey “Discover New Markets” the lecture content is intensified and deepened through treatment of business problems resulting in the following leaning outcomes and requisite skills:

• The educational journey “Discover New Markets” provides the participants with practically relevant insights into internationalisation in new, developing markets. The study trip is conducted for example in China, India, Latin America, Scandinavia on an alternating basis.
• Through university lectures and talks with entrepreneurs, the students are provided with insight into the most significant influential factors impacting business dealings in a selected international market.
• The students are taught practically relevant implementation processes for internationalisation, including explanations of country-specific business customs, negotiation practices, intercultural particularities, market entry strategies and shifting of individual units in the value added chain.

Social and Methodological Skills

• The students receive the opportunity of directly applying their knowledge accrued from the lectures to everyday business dealings in a foreign destination.
• The students practice their intercultural skills in direct contact with foreign cultures and market conditions.

During the educational journey “Discover New Markets” the lecture content is intensified and deepened through treatment of business problems resulting in the following leaning outcomes and requisite skills:

• The educational journey “Discover New Markets” provides the participants with practically relevant insights into internationalisation in new, developing markets. The study trip is conducted for example in China, India, Latin America, Scandinavia on an alternating basis.
• Through university lectures and talks with entrepreneurs, the students are provided with insight into the most significant influential factors impacting business dealings in a selected international market.
• The students are taught practically relevant implementation processes for internationalisation, including explanations of country-specific business customs, negotiation practices, intercultural particularities, market entry strategies and shifting of individual units in the value added chain.

Social and Methodological Skills

• The students receive the opportunity of directly applying their knowledge accrued from the lectures to everyday business dealings in a foreign destination.
• The students practice their intercultural skills in direct contact with foreign cultures and market conditions.

Examination through a pretest before the start of the course (50%) plus evaluation of project work and engagement during the program (50%).

• Overview on concepts and methods of cultural and literary studies
• History, concepts, and theories of SF
• Exemplary readings of contemporary SF literature
• Exemplary sightings of contemporary SF films

• Group discussions
• Presentations by the participants
• Lecture segments

Participants

• get an overview on central concepts and methods of cultural and literary studies
• get detailed insights in the history and concepts of SF as an exemplary genre of popular culture
• are able to apply basic methods for literary and film analysis
• are able to analyze and to contextualize SF works in social and cultural discourses

60%: presentation (individual or group)
40%: active participation in discussion and in-class exercises

Compulsory attendance (min. 80%)

Cross-faculty elective subject:
Notice the special Multi-stage allocation process.

• Concepts and theories on identity and self narration
• Ethics and Life Writing
• Politics and Life Writing
• Life writing across (artistic) genres: memoires, visual arts, graphic novels, documentaries.
• Life writing and the (Social) Media: Weblogs, Facebook, Twitter, Instagram, etc.

• Problem-based learning: analysis of texts (visual, audio-visual and verbal) and discussion.
• Oral Presentations
• Participation in an online forum

At the end of the course, participants should be able to:

• understand basic concepts on identity and self-narration
• analyze biographical narrations in the arts and the media
• experiment with new platforms and dynamics for self narration

The course aims to assist the development of the following transferable skills:
- Communication skills (oral and written)
- Ability to grasp meaning and "read" cultural texts.
- Ability to use learned material in new situations.

Barack Obama's Dreams of my father
Alison Bechdel's Are you my mother
Deann Borshay Liem's First Person Plural
Marjane Satrapi's Persepolis
Socialmedia platforms: Blogs, Facebook, Twitter, Instagram, etc.
Cultural production and self narration in Marina Abramovic, David Bowie, Miranda July, among others.

Oral Presentation 40%
Participation 30% %
Article 30 %

Compulsory attendance (mind. 80%)

Cross-faculty elective subject:
Notice the special Multi-stage allocation process.

Die europäische Philosophie ging im 19. Jahrhundert davon aus, dass die Religion aus der Moderne verschwindet. Diese Prognose erweist sich aus einer globalen Perspektive als eurozentrisch. Und spätestens seit dem 11. September 2001 ist von der "Rückkehr der Religion" die Rede, womit im Grunde genommen eine politisierte Religion bezeichnet wird. Im Schlussbericht des Nationalen Forschungsprogrammes "Religionen, Staat und Gesellschaft" (NFP 58) werden in Hinblick auf die religiöse Situation in der Schweiz die drei Trends Pluralisierung, Individualisierung und Säkularisierung genannt. Im Zusammenhang mit diesen gesellschaftlichen Entwicklungen stellt sich zuerst einmal die Frage, was Religion überhaupt ist? Hierzu werden im Seminar klassische und neoklassische Texte der Religionssoziologie vorgestellt und diskutiert, in denen funktionalistische und substantiale Definitionen von Religion behandelt werden. Darauf aufbauend werden Phänomene wie protestantischer und islamischer Fundamentalismus, Pentekostalismus (charismatischer Evangelikalismus) und populäre Religionen (also Esoterik etc.) behandelt.

Textlektüre, Referate, Diskussionen

• Einführung in die Soziologie und in die Sozialwissenschaften anhand der Religion
• Grundkenntnisse soziologischer Theorie

Textpräsentationen und Erstellung entsprechender Unterlagen

Anwesenheitspflicht: mindestens 80 %

Cross-faculty elective subject:
Notice the special Multi-stage allocation process.

• Concepts, theories and models of diversity
• Managing Diversity
• Theoretical, political and legal concepts of intersectionality
• Interlocking types of discrimination
• Methods to develop diversity+ competencies
• Equality and the right to be different

Lectures and workshops

Participants are able …

• to explain the basic concepts, theories and models of diversity
• to explain the basic theoretical, political and legal concepts of intersectionality
• to apply Diversity Management tools
• to analyse situations of interlocking discrimination
• to develop their own set of diversity+ competences
• to do presentations in English

Understanding the dynamics of difference, promoting equal opportunity and valuing diversity are highly esteemed skills in the diversified and globalized labour market.

50 % developing a case study (group work)
50 % individual work presentation

Compulsory attendance (min. 80%)

Cross-faculty elective subject:
Notice the special Multi-stage allocation process.